2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO FROM JURASSIC PARK TO LINKEDIN PARK THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK.

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Presentation transcript:

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO FROM JURASSIC PARK TO LINKEDIN PARK THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO AGENDA The New Reality Evolution Strategy & Branding Social Media Platforms Challenges & Concerns 2013 & Beyond

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO THE NEW REALITY Recession over Baby boomers retiring Gen Y --> traditional methods obsolete What are you doing to attract this scarce and selective talent pool?

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO GEN Y 96% ON SOCIAL NETWORKS 50% MOBILE DEVICE > WALLET 33% SOCIAL MEDIA FREEDOM > SALARY 56% BLOCKING = DECLINING JOB

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO NOT CONVINCED? 9/10 orgs use social media to recruit The top three reasons recruiters are using social media networking is to: – Reach passive job seekers – Control costs – Source candidates for specialized, hard to recruit positions

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO BENEFITS UNDER PAR-ADOX Passive candidates Volume vs Quality Cost-effective Mission, vision and goals Branding Add value to HR role

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO EVOLUTION WEB 1.0 Static One way Website WEB 2.0 Constant updates Interactive FB, Podcast, Twitter, Blogs, Wikis, Apps etc. WEB 3.0 Live 3D portals, avatar representation, Tinychat etc. Gotomeeting.com

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Social Media Strategy Phase 1 BUILD Brand clarification Attract traffic Retain a broad fan base Phase 2 ENGAGE Develop content Engage fans Brand management Phase 3 LEVERAGE Maximize ROI Benefit your organization’s goal

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO BRANDING 80% of companies agree that social networking plays a key role in building brand reputation. 75% of HR professionals report that employer brand is critical in developing a talent pipeline. Your brand, INTENTIONALLY OR NOT, will affect who will be in your applicant pool. Sources:

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO  You already have a reputation!  Understand what it is  Your idea = reputation?

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO WORD ON THE STREET NETWORK GOOGLE ALERT MONITOR

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO BRANDING Branding tools “Slow moving machine bureaucracy”

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

BRANDING: FB

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO This Is My Job! Starring LAUSD employees.

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO TWITTER

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO LinkedIn  Largest professional network online (200M members)  Optimal for: › Networking › Recruiting for niche jobs › Passive & active › Showcasing jobs › Professional development

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO EVERYONE AND THEIR MOMS ARE IN

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO TALENT PREMIUM

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

Social Work

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

MANAGING YOUR GROUP STRATEGY RECRUIT MEMBERS INCORPORATE DEVELOP CONTENT MAINTENANCE EXPLORE/EXPERIMENT!

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

Potential Challenges Blocked HR vs. District branding Branding w/out ownership Strategy and Content –Few jobs available –Flexible but purposeful –Time Staff expertise/training

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Our Challenges Engagement: –Personal/professional –Fear of the unknown –LAUSD employees not active job seekers –Not using social media –Legal issues

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Different animal

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Common Concern: Wasting Work Time Translation:

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Common Concern: Managing Negative Comments

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Etiquette & Guidelines –Common sense and sound judgment –Set clear guiding principles for “off-topic” conversations –Existing code of conduct, IT, and privacy policies –Good examples: Intel & Australia – –

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO 2013 AND BEYOND Social Media Training Gamification The Death of the Resume Personal Branding

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS Facebook.com/LAUSDcareers Career Opportunities at LAUSD (Non- Instructional)