Teixidors of Terrassa 2 nd October 2013 JIS Vilnius Barcelona Chamber of Commerce

1.What is Teixidors? 2.Uniqueness as a philosophy 3.Internationalisation 4.Professional networking INNOCRAFTS JIS- 2nd October Vilnius

The project began with the idea of integration through working with wooden looms. Teixidors offers labour and social integration to people with learning difficulties through the manual loom. Cooperative dedicated to producing handcrafted textile garments and selling to national and international level. Headquarters in Terrassa, a city known as the heir and continuation of a major textile tradition. What is Teixidors?

INNOCRAFTS JIS- 2nd October Vilnius How to weave a social project? Since its beginnings in 1983, Teixidors has been a project linked to the social economy and committed to generating wellbeing for people with learning difficulties, supporting them and giving them a specialized, integrating job as a manual weaver. The handloom is a tool that allows the coordination of mental and physical activity, generating the proper development of psychomotor skills. It has 44 employees, of whom 32 have special needs.

The product: handwoven fabrics. Unique product of exceptional quality. Involves careful treatment from the start (selection of thread) to the end of the preparation process (finishing), thorough quality control and meticulously selected raw materials. Uniqueness as a Philosophy INNOCRAFTS JIS- 2nd October Vilnius

“On our traditional wooden looms, we create unique pieces using the highest quality raw materials, such as Cashmere, extra fine Merino and Shetland wool, mohair, yak fur silks and linens. Manual looms enable us to create deliciously imperfect borders on our pieces. A wool blanket becomes a work of art full of nuances, reflecting the individuality of each weaver.” Premium materials INNOCRAFTS JIS- 2nd October Vilnius

Cashmere Linen Merino wool Silk Yak Natural materials and of highest quality to adapt to the limited production of a manual workshop. INNOCRAFTS JIS- 2nd October Vilnius Premium materials

Products It controls the entire production process: from the shearing of the wool to the packaging. In short, tradition and future. INNOCRAFTS JIS- 2nd October Vilnius

Products INNOCRAFTS JIS- 2nd October Vilnius

Products INNOCRAFTS JIS- 2nd October Vilnius

 Brand positioning:  high level, exclusivity in retail outlets (Bel in Barcelona, ​​ Tom Dixon in London etc.)  Items of clothing are channelled through high-level designer stores.  Home textile items are channelled through stores selling furniture and interior design items.  The web channel is also used: Marketing INNOCRAFTS JIS- 2nd October Vilnius

Since 2007, an internationalisation policy has been intensely developed, going from exports of 8% in the first year to a figure of 65% in the last year. 35% - 40% National market. 60% - 65% International market. Internationalisation INNOCRAFTS JIS- 2nd October Vilnius

Mainly to France, Austria, Italy, Germany, Scandinavia, USA and Japan. Exports INNOCRAFTS JIS- 2nd October Vilnius

Financial outputs The turnover in 2012 was € 679,178. INNOCRAFTS JIS- 2nd October Vilnius

Leef Award (International Contemporary Furniture Fair), Editors Awards for the best textile collection at New York Fair 2011 and National Handicraft Award 2008 (Premio Nacional de Artesanía 2008). Bufí & Planas Award José María Piñol Award 2009Integra BBVA Award President Macià Award 2010 from the Catalonian Government. Special Mention at Design Management Europe DME Award Laus Oro BCN Award INNOCRAFTS JIS- 2nd October Vilnius Communication and Visibility Presence in Media, International Fairs and a long list of Awards:

Teixidors works with different projects that revolve around it. Collaborations that occur with the same philosophy and values that bring fresh air that enriches the development of the project. Zuzunaga and Pensando en blanco™. Professional networking INNOCRAFTS JIS- 2nd October Vilnius 03AM® is a collection of sacks, poufs and plaids edited by Pensando en blanco™ Zuzunaga and Teixidors are currently collaborating on a new collection of home accessories, which includes cushions, blankets and plaids.

INNOCRAFTS JIS- 2nd October Vilnius Teixidors, in short Social action Quality production Exports Self-sufficiency Cooperative Enterprise Environmentally friendly

Thank you for your attention! INNOCRAFTS JIS- 2nd October Vilnius More information: Berta Pérez Barcelona Chamber of Commerce