Team 6 Caitrin Dolan Will Davis Brittany Irvin Jeremiah Woolwine

 Background  Foundation  Purpose  Locations  Services offered  Mission/Vision The mission and vision of Pizza Inn Inc is to serve its neighbors with great tasting, fresh made pizza each and every day. Pizza Inn’s principal activity is to franchise and distribute food to a system of restaurants operating under the trade name "pizza inn".  Goals

Strengths/ Weaknesses Management  Family Atmosphere Offering  High quality Marketing  Headquarters markets for the franchisees Personnel  Quick service Finance  Debt Down Manufacturing  Delco R & D  New Combinations of Pizza Management  New Management Offering  Not Nationwide Marketing  Competitors have more money for marketing Personnel  Turnover Finance  Revenue decreasing Manufacturing  Must use Delco R & D  Faster ways to cook pizza

Opportunities/ Threats Consumer/Social  Expansion Competitive  Name Brand Technological  Ordering Online Economic  Different Class settings Consumer/Social  Families home Competitive  Competitors copying Technological  Pizza Hut has ordering online  Faster ways of cooking pizza Economic  Eating in Legal/ Regulatory  Mergers

Marketing Program Product Strategy  Signature Pizzas  Buffet & dine in specialties Price Strategy  Competitive prices Promotion Strategy  Coupons  Monthly Specials Place Strategy  Mainly in the South  In Nine Countries other than the U.S.

Target Markets (4 ways to serve you)  Full service pizza restaurant  Solely pizza delivery and carry-out  Self-serve buffet  Express serve  Competition  Pizza Hut  Cici Enterprises  Sbarro

Implementation Plan  Expand to new markets  Domestic (move north)  Foreign Markets  Improve marketing program  TV  Newspapers  Radio