1. Case Study : Domino’s pizza Prepared by : Adla Zahran & ahlam izzideen

2. Topics Introduction Vision & Mission Internal Assessment
External Assessment
SWOT Matrix
BCG Matrix
Recommendations
Conclusion

3. Introduction
Domino’s is the second largest pizza restaurant chain in the world, with more than 12,900 locations in over 80 markets.
Founded in 1960, their roots are in convenient pizza delivery, while a significant amount of their sales also come from carryout customers .
From the beginning, they have been dedicated to the best of service, quality products and delivery excellence
It has 5 branches in Palestine ( Nablus , Ramallah , Al-Bireh, Hebron )

4. Vision & Mission Vision Mission
To be the best operator Domino's Pizza system with the best talent.
Number one in pizza.
Number one in people.
Mission
Maintaining high standards of the international chain of pizza delivery and provide the experience of an excellent product with excellent customer service.
Sell more pizza.
Have more fun.

5. Internal Assessment Segmentation , targeting and positioning
It segment its offerings based on demographic and geographic factors , It uses differentiated targeting strategy to serve the market based on the taste & preferences. Dominos have been successful so far in positioning itself as a Pizza brand having competitive pricing and varied options to choose from.
Target customers :
Busy parents ages 25-49
Work Full time jobs
People who are hungry after work/school and want to eat asap
Have only 30 min to prepare , cock , eat and clean

6. Internal Assessment
Their  stores are able to monitor and maintain quality and consistency of its products.
Many years of experience and staff dedication to serving customer needs.
The store recognizes that different customers have different needs.
Internally the employees support each other .
Everyone has duties and specific roles to play.
Teamwork is always encouraged.
It would be impossible to serve the target market effectively without dedication of the internal personnel involved .
The franchises have to meet set standards to do business with domino pizzas.

7. External Assessment
Domino’s Company operate in an environment where there is free competition. There are other companies in the market that offer the same products. Therefore:
There is a  Competition for customers .
The resource and raw materials used in preparation have a great competition in this market
Competent employees have also found perfect competition in this market , To retain its employees Domino’s pizza has to offer competitive remuneration as per the prevailing market rates.
The suppliers also have to be treated in an appropriate way to get reliable suppliers always.
These measures are crucial in order to enable the company to earn a competitive edge in comparison to other companies dealing with similar products.

8. External Assessment Major competitors : Direct competitors Pizza house
Pizza time
Atuot Pizza
Indirect competitors :
KFC
Chicken hut

9. SWOT Analysis
Strength
Weaknesses
Opportunities
Threats

10. Strength
Efficient supply chain lead to Less than 30 minutes Home delivery .
Quick service at outlet .
Fantastic channel network: With its 9000 franchise & company owned outlets Dominos has extensive network spread over more than 60 countries..
Good promotion and Excellent offers .
Strong image .
Food attracts people of various ranges from young to old .
Strong brand equity .
Worldwide presence.
Low cost alternative .

11. Weaknesses
Lesser number of eateries: Dominos has more delivery outlets then eating joints which is a problem especially in places like malls and other locations where clearly customers want a sitting place.
Outlet lack space .
Ambience not up to expectations .
No option for birthday parties and corporate lunches .
Serves high fat foods .
Expensive without promotions / discounts .
Difficulty in managing the increasing variety of ingredients and packaging .
High staff turnover due to lack of training and development .

12. Opportunities Growing fast food market scope for expansion .
Introduce more varieties .
Bigger outlets .
Sales from iPhone apps .
Improve efficiency .
Establish restaurants with more appealing ambience .
Special promotions .
Penetration: Strengthening its outlet network by further penetrating the current market will help Dominos to increase its revenues.
Health conscious eatables: Introducing health conscious menu with new flavor additives which is low in fat will result in increasing it revenues in future.

13. Threats
. Direct and Indirect Competition: Intensive competition from the local & national players like “Pizza house ”, Pizza Time and more. In fact, Indirect competition is more from the likes of chicken hut and KFC wherein customers prefer burgers over pizza.
Better quality and variety of competitors .
Threat to its brand reputation due to a video posted in YouTube about the unsanitary preparation method .
Uncertainty regarding the raw materials prices (corn , wheat , etc.) .
Rise in global commodity prices like chicken , dairy products etc.
Increase of substitute products.

14. BCG Matrix High growth High market share Leader in pizza market
Hence Domino’s is Star in BCG matrix.

15. Recommendations
Domino’s have to come up with the next innovative idea and amazing technology to bring to the market and to think about the next thing that could make their ordering quicker and easier for customers .
By creating mobile apps on all platforms, a responsive website, easy click ordering system and making pizza tracker on smart watches will make it easier for customers to order – which means they give them their time back to do the things they enjoy!
Domino’s can make ordering online and using mobile and tablet apps not just telephone for ordering , so this will increase sales and customer satisfaction because it allows customers to :
Make their own pizza.
Cash and Credit Card payment options.
The ability to customize their pizza and order in their time.
Receive great deals and offers while they order.
Make ordering faster by creating an account and saving their favorite order for next time

16. Recommendations
Domino’s could implement a strategy that would be helpful for customers who are looking towards Domino’s for parties or special events. They could allow the user to create an order and specify the date in which the pizzas would be needed.
Implement Backward integration strategy to integrate with suppliers of raw materials trying to solve the threat of uncertainty regarding the raw materials prices , so this will help in cost savings , improved efficiency and guaranteed supply .
Domino’s could also continue to improve their delivery strategy. Although their delivery time has been reduced, there are always situations where customers believe their pizza could have been delivered faster. If Domino’s can implement a better way of taking and delivering pizza at a faster pace, they can improve their customers visions of the company, which would increase their market share as well as profits.
They could implement market development strategy by open more stores , and product development strategy by develop new products and offer new menu items .

17. Recommendations Domino's Pizza Tracker
Customers could track every stage of their order in real time. It means customers who are picking up can manage their time to arrive at our store while our pizzas are fresh out of the oven and those at home know when their order is ready for delivery. The Domino's Pizza Tracker wheel lets you know when your pizza is being made on our make line, when it has been put into the oven for cooking, when it is ready in store for pick up, leaving the store for delivery and when your order is complete. 
GPS Driver Tracker
With GPS Driver Tracker Domino’s will make sure drivers are always driving within the speed limit and also measure the harshness of driving. It can reduce incidents by 50%. 
Domino’s GPS Driver Tracker links the online ordering experience with the store delivery driver so customers know exactly when their pizza order is leaving the store and how long it will take to get to their house.