2. About Doughnuts, Hot and Cold Beverages Original Glazed ®
Revenue $403MM
711 stores (477 international, 234 domestic)
21 Countries
Traded under KKD on NYSE
Current Stock Price $7.86

3. History
Vernon Rudolph founded in Winston Salem, NC Sold to Beatrice Foods Company Repurchased by a group of franchisees IPO First store outside of US opened in Toronto First stores to open outside of North America

4. Major Competitors
Stock Price Changes for 1 year period

5. SWOT Analysis Brand Loyalty Readily available product
Strengths
Weaknesses
Brand Loyalty
Readily available product
Fundraising program
Unique brand and marketing
Fresh “hot” doughnuts
Opportunities
Expansion in vacation destinations
more menu variety
88% sales – doughnuts
Lack of menu variety
Lack of “healthy” product
Lack of online doughnut purchases
Threats
Diet trends
International market stability

6. Unique Marketing & Promotion

7. Works Cited