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U5 P3- Business Canvas.

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Presentation on theme: "U5 P3- Business Canvas."— Presentation transcript:

1 U5 P3- Business Canvas

2 Business Canvas The Business model canvas is a one page overview that lays out both what you do (or want to do), and how you go about doing it Created by Osterwalder and Pigneur, is useful for both existing and new businesses. Existing businesses can develop new initiatives and identify opportunities New businesses can use it to plan and work out how to make their offering real.

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6 McDonalds Business Canvas
McDonald’s is famous for its value proposition: food of a constant quality that is served quickly and consistently across the globe. The main customer segments are families, youngsters, the elderly and business people. McDonald’s main strategic partners are its franchise holders. At year end 2013, more than 80% of McDonald’s restaurants were franchised. Together with its suppliers the company's model is based on a three-legged stool: suppliers, franchisees and McDonald’s. Each leg must thrive for the business to be profitable. The key activities McDonald’s engages in is the marketing and selling food and beverages. Key resources are the company’s employees and its restaurants on a-locations. The customer relationship takes place online on the device preferred by the customer. McDonald’s distributes its products through the restaurants. The cost structure consists of employee salaries, facility construction costs, raw materials procurement and marketing costs. McDonald’s revenues are generated at the restaurants owned by the company itself and those owned by its franchise holders.

7 What information do you need to start up your business?

8 What information do you need to start up your business?
What business should I start? What should I do before I start the business? How do I raise finance for my business? How do I set up my business? What regulations and practical issues should I be aware of before starting? Main trading issues How do I source suppliers and wholesalers? How do I recruit a team? How do I being to sell my products? Who will my customers be? Who will my competitors be? What help and support is available?

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10 To do: Complete P1, P2, M1 and D1 for Friday
Business Canvas (P3) for Monday Research Plan (P3) for Monday P4 will be set over the holiday


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