Comparison between Orkut and facebook Presented by: Ankita Ghosh Auritro Chowdhury Pratik Gupta

Agenda What is social networking? Different types of Networking Comparison between Orkut and Facebook Why does Google need Orkut? Revenue model of Facebook Ad Strategy Application Strategy Disadvantages Privacy Issues Future Trends

What is social networking? A social network service uses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others. Revolutionizes the medium of communication The main types are those which contain directories of some categories MySpace and Facebook – North America MySpace, Skyblog, Hi5 and Facebook – Europe Orkut and Hi5 – South America Orkut- Brazil and India A social network service uses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others. Social networking has revolutionized the way we communicate and share information with one another in today's society. Various social networking websites are being used by millions of people everyday on a regular basis and it now seems that social networking is a part of everyday life. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these, with MySpace and Facebook being the most widely used in North America,[1] Bebo[2], MySpace, Skyblog , Facebook and Hi5 in parts of Europe,[3], Orkut and Hi5 in South America and Central America,[4] Friendster, Orkut and CyWorld in Asia and the Pacific Islands.[5] Vkontakte.ru and LiveJournal in Russia. LeMonde provided a detailed map of popularity, January 14, 2008. [6]

Different types of Networking The most commonly used websites are : Yahoo Google Orkut Rediff YouTube Blogger Facebook Sify Prefspot

Orkut Launched in January 2004. Owned and run by Google Created by : an employee of Google - Orkut Büyükkökten It was designed to help users meet new friends and maintain existing relationships Since October 2006, Orkut has permitted users to create accounts without an invitation Permits creation of easy-to-set-up simple ‘forums’ called "communities“ of users Gives the horoscope for the day.

Orkut Orkut is the most visited site in Brazil with almost 55% hits. Immensely popular in India. Customized appearance on special occasions. Acts as a revenue generator for Google. Is currently using the beta version.

GUI of Orkut…..

Facebook Founded by Mark Zuckerberg and launched on February 4th 2004. Owned and operated by Face book, Inc. Users can choose to join one or more networks on the website, such as a school and work place. Feature - The ‘Wall’, which is a space on each user's profile page that allows friends to post messages for the user to see. The Photos applications is the ability to "tag" users in a photo. Launched the Facebook Platform - provides a framework for software developers to create applications. Microsoft is exclusive partner for banner advertisements.

Facebook News feed. Greater number of applications as compared to orkut. Provides opportunities for online transactions. Various integrated business solutions vis-à- vis orkut. Revenue-$ 150 million, employees- 500.

GUI of Facebook

Facebook’s Marketplace

Daily Reach of Orkut and Facebook

Orkut’s popularity in India Orkut ‘s popularity had a constant rise in India as Compared to Facebook. We chose these languages initially because together they cover 80% of India. We do recognize India has more than 400 different spoken languages, but think these 5 are a good start, and we hope that introducing orkut in these regional tongues brings us closer to many more of you to bridge the gap between language and technology," he added. Reasons: User Friendly Google’s Backup Orkut’s medium of advertising “ MTV’s Youth Icon”

Why does Google need Orkut ? Apparently orkut does not have a revenue model. To create a database and plan targeted advertisements. To keep customers within its fold. A revenue generator for Google.

Revenue model of Facebook Tie-up with Microsoft with respect to advertisements. Ad options on its own home page-much like Google’s Adwords. Has a feature called ‘Marketplace’ on its home page which allows buying and selling. Will be shortly coming up with a page for politicians.

Vs ORKUT FACEBOOK Google Open in nature- security issues Ad free Uses Google’s Adwords Lots Many tech biggies including Microsoft. Closed in nature- safer User-friendly Tie-up with Microsoft A ‘ignore-all’ feature makes it better Financial Backing Social Networking Structure Platform Ad Serving Spam

AD Strategy Facebook and ‘news feed’. key partners-Microsoft, Verizon, New York Times, Sony Pictures. Orkut and Google ‘Adsense’. key partners- MySpace, Bebo, LinkedIn, Ning.

Application Strategy ‘Walled Garden’-widgets that work only within Facebook.--------Facebook. ‘OpenSpecial’- widgets that work with all participating SN groups.-----Orkut.

Privacy Issues Facebook Facebook is a licensee of TRUSTe Privacy Programme. Well etched out legal guidelines for users of different age groups. Disclosure regarding third party information sharing and third party advertising.

Privacy Issues Orkut Orkut has Privacy features Security features General Safety Features Special Video Privacy

Some Disadvantages….. Reportedly employee productivity has come down. The Indian teen has lost his social life. Illegal videos and communities being posted on Orkut. Fake transactions happening on Facebook o/a fake profiles.

Future Trends Orkut Global Chat. Log-in by actual names for security reasons. In-built blogs. Security for the personal videos . Buy and Sell goods on the lines of Amazon.com Virtual World of Orkut and Facebook

Thank You !