PERSUASIVE APPEALS Sixth grade social studies. ARISTOTLE Greek philosopher Aristotle divided the art of persuasion into three categories: ethics, emotion,

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Presentation transcript:

PERSUASIVE APPEALS Sixth grade social studies

ARISTOTLE Greek philosopher Aristotle divided the art of persuasion into three categories: ethics, emotion, and logic. Incorporating these three appeals will strengthen your argument.

PATHOS Using emotional connection to persuade the reader. Appeal to imagination and sensitivities. Imagery and emotional words

PATHOS Pathos is most associated with fear propaganda and glittering. Examples of pathos (emotional) appeal in the media: Pathos example

PATHOS

ETHOS Using ethical appeal to persuade the reader. Convincing the reader you are worth listening to. Credibility and authority

ETHOS Ethos is most associated with testimonial propaganda. Examples of ethos (ethical) appeal in the media: Ethos example

ETHOS

LOGOS Using logical appeal to persuade the reader. Using reasons to support a claim. Facts and statistics

LOGOS Logos is most associated with cardstacking propaganda. Examples of logos (logical) appeal in the media: Logos example

LOGOS

DISCUSSION Think- Pair- Share Which of the three appeals would bandwagon fit into? Support your answer. Ethos- Ethical Pathos- Emotional Logos- Logical

DISCUSSION Which of the three appeals does this statement address: "As your doctor, I have to tell you that if you don't stop smoking, you're going to die."

WHICH APPEAL DO THESE ADVERTISEMENTS USE?

YOUR TURN As a group, write an advertisement for your favorite food using one of the three appeals. You have 7 minutes to discuss and complete your ad. The teacher will take it up when you are finished. You will receive another groups advertisement, in your group, you will decide what appeal was used. Write your answer on the back of the ad. This will be taken up for a grade.

1. We are known and respected because of our good name: Mighty Clean. Our loyal customers have trusted our Company for over 50 years. And we can now continue serving you through the World Wide Web; you can now buy our products on-line, with the same lifetime guarantee and value that you have come to expect. Visit us online for a full list of quality trusted Mighty Clean products.

2. Cars built by the Eco-Company are completely made through the use of re- usable materials and recycled parts. They even run on eco-friendly fuel. Let’s all do our part to save Mother Earth; if you have to drive a car that protects the environment—drive an Eco-Company car!

3. Do you suffer from extreme bad breath? Don’t worry! You will no longer feel left out of conversations in the halls, or worried about talking in public! You will have the courage to speak your mind without fear. Buy Fresh Mouth Gum, and you will become the most popular kid at school!

4. Fair trade agreements have raised the quality of life for coffee producers, so fair trade agreements could be used to help other farmers as well.

5. According to the Murphy Corporation study, when teachers’ salaries are raised in a district, more high quality teachers are hired, and teacher morale is higher. When teachers’ salaries are lowered, the study found that more teachers left the profession and a higher percentage of teachers were hired without a credential.

6. My sister is a teacher, and she often has trouble paying her bills. She is an excellent teacher, dedicated to her students, funny, warm, loving, and yet, she can only afford to live in a tiny apartment.

7. If children are our future, as we often say, we should understand that investing in their intellectual development is a necessary step for securing the future of all Americans. Investing in our teachers is investing in our children.