1. RHETORICAL APPEALS Ethos, Pathos, Logos SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

2. Learning Objective: SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Do Now: Imagine you trying to convince your friends to go to your choice of movie. Write down what you would say, and be as convincing as possible! Homework: Read and annotate speech Underline and label the claim, concession, and call to action SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

3. Learning Objectives SWBAT: Explain and identify rhetorical appeals Identify examples of rhetorical appeals in “Fixing What Isn’t Broken” SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

4. Rhetoric and Rhetorical Appeals Rhetoric The art of using words to persuade in writing or speaking Rhetorical Appeals The use of emotional, ethical, and logical arguments to persuade in writing or speaking SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

5. Rhetorical Appeals Ethos Ethical appeal – focuses on ethics or the character or the qualifications of the speaker Pathos Emotional appeal – appeals to the audience’s senses or emotions Logos Logical appeal – uses factual evidence and logic to appeal to the audience’s sense of reason SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

6. Rhetorical Appeals: Ethos Appeals based on the character of the speaker; the source’s credibility or the speaker’s authority Is it ethical? Is the speaker reliable? SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

7. Rhetorical Appeals: Pathos Appeals based on emotion. They use emotional language and there is an emphasis on sensory details. Does it make you feel a strong emotion? SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

8. Rhetorical Appeals: Logos Appeals based on reason; the logic used to support a claim. Facts and statistics are used to help support an argument. Does it make sense? SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

16. Identify the Rhetorical Appeal s Example 1 Example Example 2 Example Example 3 Example SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

17. Let’s Revisit “Fixing What Isn’t Broken” Review the argumentative essay with your Learning Partner Identify examples of logos and pathos. This essay does not have ethos. Identify a spot where ethos could have been incorporated, and write in an example. SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

18. Closure Of the three rhetorical appeals (ethos, logos, and pathos), which one do you think is the most effective and why? Be specific in your response. SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

19. Your Turn! Select a product to advertise. Create three different examples showing how you would advertise your product using ethos, pathos, and logos. Address the target audience for each group Draw a picture advertising your product and using two of the three appeals. SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

20. Example: Colgate Toothpaste Ethos – I’m Beyoncé and when you get photographed as much as I do, you need to have a pearly white smile. That’s why I only trust my smile to Colgate. Logos – Colgate toothpaste is the only toothpaste that fights bacteria and plaque for 12 continuous hours. It’s proven to help prevent the gum disease gingivitis. Pathos – My little guy is growing up so quickly, and it’s important the he has a healthy smile for life. That’s why he uses Colgate Toothpaste for Kids. A smile this adorable must be protected. SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

21. Learning Objective: SWBAT explain and identify appeals; identify in argumentative essay Do Now: Imagine you want to go to a party Friday night, but your parent said no. How would you convince him/her to let you go? Write down what you would say, and be as convincing as possible! Homework: Read and annotate speech Underline and label the claim, concession, and call to action SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

22. Rhetoric and Rhetorical Appeals The art of using to persuade in writing or speaking Appeals The use of,, and arguments to in writing or speaking SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay

23. Rhetorical Appeals Ethical appeal – focuses on or the character or the qualifications of the speaker Emotional appeal – appeals to the audience’s senses or Logical appeal – uses evidence and logic to appeal to the audience’s sense of SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay