1. There is one thing that ALL of you wanted/ want/ or will be wanting this school year. Follow the directions on the “Bell Ringer” section of the handout.

2. Rhetoric Rhetoric (n) – 1. the art of speaking or writing effectively 2. using speech or writing to persuade

3. Aristotle Aristotle, the Greek philosopher, described three main forms of rhetoric: Ethos Logos Pathos

4. Ethos = Ethics Refers to the trustworthiness of the speaker/writer. The speaker must establish moral credibility and expertise in his or her field in the minds of the audience Ethos

5. We tend to believe people… we like we respect we think are worth listening to Endorsements – Celebrities – Public Figures – Institutions

6. Logos Logos = logic An “if…then…” argument Logos refers to any attempt to appeal to the intellect. The audience relies on reasoning and facts to make its decision. Numbers, polls and statistics are also examples of the persuasive use of logic.

7. Logos Logos is appeal based on logic or reason. Strong arguments are based on… ReasonsStatistics EvidenceHistory Logic Reasoning Facts Common Sense

8. Pathos Pathos = pity (emotion) Accept a claim based on how it makes you feel without fully analyzing the rationale behind the claim May persuade you with fear, love, patriotism, guilt, hate or joy

9. Pathos Pathos is appeal based on emotion. Our decisions are often swayed by… insecurityexcitementpain sympathyfearsadness envypityimagination storiesridiculehumor beliefsjoyanger

10. Ethos, Logos, or Pathos?

11. I deserve the position because I have worked faithfully for the same company the past 30 years. I always go above and beyond what is expected of me. I was even selected as “Employee of the Month.”

12. Ethos, Patho s, or Logos ? Pathos, logos, or ethos?

13. Ethos, Pathos, or Logos? #2 Pathos, logos, or ethos?

14. Ethos, Pathos, or Logos? Pathos, logos, or ethos?

15. According to a study by CNN, 28% of teenagers report that they could manage without a TV.

16. Ethos, Logos, or Pathos?

17.  Each small group will be a different superhero.  The earth is in danger and I must choose one superhero to defend mankind as we know it.  Using logos, pathos, and ethos, your group must convince me that your superhero deserves the honor of saving the world. (5 of each)