“Drive Business – Engage Employees with Social Media and Cause Marketing” Dine Out for No Kid Hungry The Campaign to End Childhood Hunger August 31, 2011 Hosted by: Fishbowl Marketing Presented by: Amanda Hite, CEO Talent Revolution Sheila Bennett, Director Dine Out for No Kid Hungry

2 Share Our Strength’s Dine Out for No Kid Hungry TM Driving hungry diners to 5,000 participating restaurants September 18-24, 2011 Food Network PSA’s running 18 times per week featuring judges from the TV Show Chopped TV Satellite media tour featuring Food Network, Chopped Judge Marc Murphy Radio Satellite media tours Ads in USA Today, promoted by companies throughout the US twEAT OUT – Monday, September 19, 2011 –Use the hashtag #nokidhungry –Post your fundraising promotions and encourage followers to dine with you

3 Dine Out for No Kid Hungry Top 10 tips to a successful Dine Out 1.Visit the participant resource center at DineOutforNoKidHungry.org 2.Complete press release and send to local media outlets 3.Download and customize the employee training guide 4.Order POP materials and display 5.Invite suppliers, friends and the community to dine with you September 18-24, Show the Scott Pelley video to employee’s 7.Implement incentives for employees that raise the most funds Participant Resource Center: Click the words – participant resource center below the family dining photo

4 Dine Out for No Kid Hungry Top 10 tips continued…. 8.Food drops to local radio stations with a paragraph on your promotion 9.Post your promotion on the restaurant website with a link to DineOutforNoKidHungry.org 10.Participate in the September 19 twEAT OUT and encourage employees to use the power of social media to drive hungry diners to your restaurant Participant Resource Center: Click the words – participant resource center below the family dining photo

Dine Out for No Kid Hungry 5 Participant Resource Center…. Customizable Templates Standard Materials Media & Customer Outreach Tools Case Studies Fact Sheets Logos and Logo Guidelines Videos Employee Engagement: Templates and Training Guides 5 – click - participant resource center

6 Dine Out for No Kid Hungry Let’s get excited! Activating Social Media for the Greater Good * Led by Amanda Hite · CEO · Talent Revolution 6

7 Dine Out for No Kid Hungry Get the Message Out through Social Media! Shift taking place – Companies DO NOT own the medium it’s community owned and driven. Personal Relations is the new Public Relations. Life digitally, with superpowers. Leverage your strengths. Best Marketing Strategy ever?... CARE! Who is involved in Social Media? –(1 of the fastest growing community >35). Create FUN and EXCITEMENT! Engage employee’s, customers, community Source: Talent Revolution

8 Dine Out for No Kid Hungry Tweet ‐ a ‐ Thon - twEAT OUT Goal – engage 2,000 contributors Become a trending topic in 5 markets 40 million impressions Interactive Google Map Viewed 92,490 times, with over 40,000 of those views coming on September 20 th (launch Tweet-a-thon). The traffic might have been higher, but the Google Map functionality crashed due to the traffic load (functionality has been enhanced for 2011 and results are expected to double). Facebook Dine Out and Share Our Strength Facebook fans received communications and promotion details during the month of September twEAT OUT Goals

9 Dine Out for No Kid Hungry DineOutforNoKidHungry.org - annual (past 12 months) Unique visitors to the homepage: 47,242 Unique visitors to the map: 107,522 DineOutforNoKidHungry.org - September 2010 Site visits: 65,704 Page views: 135,781 Time on site: 1 minute, 15 seconds New visitors: 87% of visitors were new Bounce rate: 42.50% (compared to 62.55% for Strength.org) Average number of searches/map visitor: 2.5 Dine Out for No Kid Hungry On-line Audience Social Media Followers (current): Share Our Strength: 16,522 Dine Out for No Kid Hungry: 2,439 Share Our Strength: 21,436 Recruitment Webinars & E-Newsletters Year-round audience is industry professionals Taco Bueno Case Study is included in webinar CMO and CEO participated in webinars Newsletter reach is over 7500

10 Dine Out for No Kid Hungry Be There

11 Dine Out for No Kid Hungry Listen to the conversation Use and follow the Dine and the No Kid Hungry Hash Tag #nokidhungry

12 Dine Out for No Kid Hungry Join in the conversation Respond to the people who are talking about your brand Be personal, authentic and conversational Let them know about The Dine Out for No Kid Hungry Write a Blog Record a YouTube video explaining the Dine Out Post in your social communities

13 Dine Out for No Kid Hungry Host Meetups and Tweetups in your restaurant the week of the Dine Out

14 Dine Out for No Kid Hungry Play Foursquare

15 Dine Out for No Kid Hungry Recruit and engage online influencers and brand ambassadors

16 Dine Out for No Kid Hungry Leverage the power of video.

17 Dine Out for No Kid Hungry Participate in the Dine Out for No Kid Hungry twEAT OUT and offer online prizes on September 19 th 9. Distribute a special offer during Dine Out week on Twitter and Facebook 10. Run contest for those whose participate in the Dine Out

18 Dine Out for No Kid Hungry Share Our Strength The leading organization working to end childhood hunger in America 18

Dine Out for No Kid Hungry 19 More than 17 million American children, almost one in four, don’t know when their next meal will come. Almost one-third of these hungry children are under five years old. More than 10 million eligible kids don’t get free or reduced price school breakfast million children qualify for summer meals but don’t receive them. CHILDHOOD HUNGER IN THE U.S. IS A CRISIS The Crisis Can Be Solved: In the world’s wealthiest nation, no child should grow up Hungry and state leaders are looking to Share Our Strength for Solutions.

20 Dine Out for No Kid Hungry Share Our Strength’s Dine Out for No Kid Hungry An Authentic Brand Fit for the Restaurant Industry September 18-24,

21 Dine Out for No Kid Hungry 2011 Sponsors and Partners Partners National Sponsors Promotional Partners

22 Dine Out for No Kid Hungry Community Investments Funds raised through our platforms (Taste of the Nation, Great American Bake Sale and Dine Out For No Kid Hungry) fund community based organization in all 50 states. Helping afterschool programs provide nutritious snacks and meals. Helping to feed more kids during the summer when school meals are not available. Helping more kids start the day off right by making school breakfast available. Helping more families meet their nutritional needs at home by expanding access to SNAP (food stamps) and WIC. Teaching families how to prepare affordable, healthy and tasty food and increasing fresh food options in high-risk communities.

23 Dine Out for No Kid Hungry Why Dine Out is SO RIGHT, RIGHT NOW! Source: Cone Corporate Citizenship Study 79% of people want to work for a company that makes an impact in society. 64% say social & environmental activities make them MORE loyal to their employer 56% will not work for a company that is not socially minded 69% are aware of their company’s social impact.

24 Dine Out for No Kid Hungry How to Participate in the Dine Out for No Kid Hungry for the Greater Good  Register on line: DineOutforNoKidHungry.org  Multi-units - Download and return the excel spreadsheet and insert restaurant listing for the consumer Google map  Go to on line Participant Resource Center and download support materials  Identify and plan your restaurant promotion  Order in store marketing materials through Calagaz Printing  Promote to the local media  Train staff using the employee training guide  Promote the event and participate in the national twEAT OUT, Monday, September 19, 2011

25 Dine Out for No Kid Hungry Thank You! Sheila Bennett, Dine Out for No Kid Hungry Amanda Hite, CEO, Talent Revolution 25