SIXTH SENSE Nisan Ilciz & Tulin Erdem

*To Raise Awareness and Public Engagement *Forming Younger Supporters *Long Term Actions Goal Target Group & Challenge InsightIdeaStrategy

Target Group: Young People (18 – 25) University students Newly graduated Target Group & Challenge InsightIdeaStrategyGoal Challenge: Hard to reach, self-centered audience How to get their attention on subject How to engage actively

Facebook, Twitter, Instagram… Social media is new way of communication perceiving the world through them AS if Developing SIXTH SENSE Target Group & Challenge IdeaStrategyGoalInsight ‘’I feel left alone when my internet goes away’’ ‘’Let me see her photos on Facebook’’ ‘’Have you heard the news on twitter’’

Forming ‘’Sixth Sense’’ Ambassadors Target Audience StrategyGoalInsightIdea Target group and Deadblind children will connect through ‘’Sixth Sense’’ Movement SIXTH SENSE

Creating Hype to arouse Target: Target Audience GoalInsightIdeaStrategy Limitations* On: *able to sign in, unable to communicate Being partner with Facebook + Instagram + Twitter for one day sharing limitations Limiting Target Audience’s sixth sense to make them experience unconnected from the world Cant tweet Cant share links/videos Cant share photos

Target Audience GoalInsightIdeaStrategy Engaging with Target & Make them Act: sixthsense.com Sense international temporary interface: sixthsense.com/mobile app People who sign in their social media accounts with through sixthsense are able to share(communicate) with the world again. Sign into your twitter account via sixthsense.com, it works!!! Using twitter Influencers’ to direct people to sixthsense interface ‘’What is this about??’’ ‘’Why we cannot share anything without sixthsense??.’’ Users Data collected reach our target again Informed about Sense International

Target Audience GoalInsightIdeaStrategy Other Media Channels: Earned Media Sense International Social Media Hype leads attention on News! Radio Television Target Group Awareness Mass Awareness Public Attention to Politicians Online Advertorials Announcing ‘’Sixth Sense’’ Movement by Sense International: People aged between becomes Sixth Sense Ambassadors to arouse public awareness on Deadblind children Newspapers

Target Audience GoalInsightIdeaStrategy Long Term Outcome: Sixth Sense Ambassadors What does Sixth Sense Ambassadors Do ? Become Their Sixth Sense Inform people about Sense International Share deafblind kids hopeful stories Online tuition about deafblindness Forming University Clubs under International development subjects Take active part in fundraising MISSIONS: *Increase the number of active supporters * Make Disability one of the Millennium Development Goals * Keep Public Engagement in Sense International How we Measure the success of the Campaign? Number of Ambassadors will tell us!

Summary Campaign Teaser: *Limitations on Social Media Channels - HYPE *Directing Sixth Sense interface Campaign Launch: *Informing TA about Sixth Sense Movement * Earned Media Usages as a results of Social Media Buzz After Campaign: (Sixth Sense Ambassadors) *Public Awareness on the issue *’Sixth Sense Movement as Long Lasting outcome sixthsense.com IDEA: Forming ‘’Sixth Sense’’ Movement for younger supporters INSIGHT: Social Media is the new Sense of the Young People