1. DONATE YOUR SENSE

2. OBJECTIVES CHALLENGEOPPORTUNITYIDEAEXECUTIONMEASUREMENTSUMMARY Young People Age 18-25 Increase Website Visits Social Engagement Support & Fundraise Donate Your Sense STRATEGY

3. CHALLENGE OBJECTIVESCHALLENGEOPPORTUNITYIDEAEXECUTIONMEASUREMENTSUMMARY Visibility Sense International is out of audiences’ sight. Donate Your Sense STRATEGY

4. OPPORTUNITY OBJECTIVESCHALLENGEOPPORTUNITYIDEAEXECUTIONMEASUREMENTSUMMARY ……………… common sense make sense Sense of humor sixth sense I sense that No sense Have a sense of good sense home sense 5 senses Sense and sensibility “Sense” is actually an everyday word. It’s in front of us all the time! Donate Your Sense 5241 tweets about Sense in just 1 Hour STRATEGY

5. OBJECTIVESCHALLENGEOPPORTUNITYSTRATEGYIDEAEXECUTIONMEASUREMENTSUMMARY Relate “Sense” to “Sense International” Transfer a WORD with high use frequency into BRAND MENTION Donate Your Sense

6. IDEA OBJECTIVESCHALLENGEOPPORTUNITYSTRATEGYIDEAEXECUTIONMEASUREMENTSUMMARY Donate Your Sense Sense http://www.senseinternational.org.uk

7. IDEA OBJECTIVESCHALLENGEOPPORTUNITYSTRATEGYIDEAEXECUTIONMEASUREMENTSUMMARY Donate Your Sense A plug-in which can detect your input and turn the word ‘sense’ into a website link He really got a good sense of humour.sense Click “sense” to help the deafblind regain their sense. What’s he like? How does it work? Sarah DONATE YOUR SENSESENSE Help the deafblind simply by typing a word.

8. Action Share EXECUTION I donate my sense tosense the deafblind. Join me to help them regain their sense, will you? Awareness I have donated my sense tosense the deafblind. It totally makes sense to champion such a cause.sense Click sense to donate yours.sense Angelia Jolie 4283 CELEB TWEETSDirect to Website Become Supporter Donate Your Sense OBJECTIVESCHALLENGEOPPORTUNITYSTRATEGYIDEAEXECUTIONMEASUREMENTSUMMARY

9. MEASUREMENT OBJECTIVESCHALLENGEOPPORTUNITYSTRATEGYIDEAEXECUTIONMEASUREMENTSUMMARY Donate Your Sense Number of website clicks Social mentions Number of Registered Supporters

10. SUMMARY OBJECTIVESCHALLENGEOPPORTUNITYSTRATEGYIDEAEXECUTIONMEASUREMENTSUMMARY Objectives Increase Website visits; more awareness of Sense International from young people Challenge Visibility Opportunity “Sense” is actually an everyday word. It’s in front us all the time! Strategy Relate “Sense” to “Sense International” Transfer a word with high use frequency into Brand Mention Idea Donate Your Sense A Plug-in which can detect your input and make the word ‘sense’ into a website link Execution Raising awareness by CELEB tweets Directly drive to website and get involved Become a supporter and Share Measurement No. of website clicks Social mentions No. of Registered Supporters Donate Your Sense