EUROPEAN PHYSICIANS SOCIAL MEDIA MOBILE November 2014 PETER DE JONG

7,000 staff in 24 countries 7,000 journal editors, 70,000 editorial board members, 300,000 reviewers and 600,000 authors 30 million scientists, clinicians, information professionals, students and educators worldwide over 2500 international journals ELSEVIER in numbers:

THE ELSEVIER HEALTH SCIENCES PANEL 998 RESPONDENTS 375 ITALY, 286 SPAIN, 199 UK, 138 FRANCE

HOW DO PHYSICIANS USE SOCIAL MEDIA?

LOVER FAN BROWSER SCEPTIC 4 USER TYPES

I can’t function without social media. I check in at least 6 times a day and contribute actively to a variety of networks. LOVER 5% AGE43

FAN I appreciate the benefits of social media. At least 3 times a week I make sure to check my accounts. 23% AGE47

BROWSER I don’t post a lot apart from the occasional. I do check the networks once a week. 44% AGE49

What I find on the networks is old news and gossip. I don’t miss the networks when I haven’t checked in for a week. SCEPTIC 28% AGE51

HOW DO PHYSICIANS ACCESS SOCIAL MEDIA?

TABLET 35%

SMARTPHONE 46%

89% DESKTOP / LAPTOP

LOVER FAN BROWSER SCEPTIC 94% DESKTOP 85% SMARTPHONE 58% TABLET 90% DESKTOP 62% SMARTPHONE 46% TABLET 89% DESKTOP 47% SMARTPHONE 33% TABLET 88% DESKTOP 26% SMARTPHONE 26% TABLET

FAVOURITES?

67% 55%73%38% 33% 58% 28% PERSONAL AND PROFESSIONAL USAGE

77% 90% 48% 56%94%63% 81% USAGE OF A LOVER

67% 69% 83% 42% 38%85%45% USAGE OF A FAN

68% 56%72%44% 36% 63% 27% USAGE OF A BROWSER

62% 39%63%26% 20% 23% 9% USAGE OF A SCEPTIC

PROFESSIONAL USAGE 65%39% 36% 33% 30% 17% 12%

62%54% 53% 47% 39% 28% REFER TO EDUCATION RESOURCES MONITOR PATIENT BEHAVIOUR MONITOR PATIENT DRUG USAGE GIVE ADVICE TO PATIENTS GROW AND/OR MAINTAIN PRACTICE DIAGNOSE/TREAT PATIENTS REASONS TO USE PATIENT COMMUNITIES HOW TO ENGAGE WITH PATIENTS?

43%37% 37% 36% 27% 22% CONCERNS ABOUT PRIVACY LACK OF TIME LEGAL CONCERNS CONCERNS ABOUT LIABILITY INTERACTIONS ARE INAPPROPRIATE NOT THE WAY TO HELP PATIENTS CONCERNS WHEN USING PATIENT COMMUNITIES ANY CONCERNS?

78%68% 64% 63% 57% 54% 50% 49% LEARN FROM EXPERTS & PEERS DISCUSS CLINICAL ISSUES DISCUSS SCIENTIFIC ARTICLES SHARE KNOWLEDGE/EXPERTISE DISCUSS PRACTICE MANAGEMENT CONSULT REGARDING PATIENTS DEVELOP A REFERRAL NETWORK COORDINATE CARE TEAM INTERACTIONS REASONS TO USE PHYSICIAN COMMUNITIES HOW DO PHYSICIANS ENGAGE?

78%68% 64% 63% 57% …IS USABLE …IS RELEVANT …IS RELIABLE …IS CONVINCING …INFLUENCES MY DECISIONS INFORMATION ON PHYSICIAN COMMUNITIES… HOW ABOUT TRUST?

76%72% 52% 46% WILL USE ONLINE PHYSICIANS COMMUNITIES WILL COMMUNICATE WITH PHYSICIANS THROUGH SOCIAL MEDIA WILL USE ONLINE PATIENT COMMUNITIES WILL COMMUNICATE WITH PATIENTS THROUGH SOCIAL MEDIA EXPECTED USAGE BY PHYSICIANS WITHIN 3 YEARS SO, WHAT’S NEXT?

THANK YOU Peter de Jong Martin Sibson