1 Live Like a Champion

Larry Macfarlane President, Big Planet

4 The Power of Photos

5 Why Photomax?  Easy story  Story is new and unique in direct selling  Story is emotional and natural—very little discomfort  Fun products  Everyone enjoys sharing their own memories  Photomax products are delightful!  Simple business  Only a few products generate all the PV  Duplication model is easy and familiar  Profitable  Automatic “viral marketing” adds volume

6 Photomax success  Financial  > $3M in commission  Sponsorship / Customers  ~ 8,000 new distributors  ~ 40,000 new customers  Operational  > 4M digital photos stored; > 1M per month today  > 2M photos digitized  > 10,000 DVD movies made

7 Our recipe for success + The right market + The right time + The right products + The right company = The right opportunity

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9 Workshop Agenda 1. Why Photomax? 2. Photomax – Preserve 3. Photomax – Organize, Share, Enjoy 4. Videostream 5. Photomax Business Essentials 6. Vision – Big Planet’s Future

Preserve Kristen Knight Senior Product Manager

preserve. The Power of Photos

preserve. Fragile Memories Cracks & Scratches Losing contrast Fading color

preserve. Fragile Memories

preserve. Fragile Memories

preserve. Photo Saver™ Preserve Fragile Memories with Photomax Preserve Fragile Memories with Photomax 1. Photo Saver

preserve. Photo Saver™ What is Photo Saver? Safe-guard and digitize your photos, slides & negatives for easy organization, sharing & enjoyment.

preserve. Photo Saver™ How does it work?  Send in your photos (secure)  State-of-the-art Photomax lab

preserve. Photo Saver™ What happens next?  Lab gives you… 1. Your original photos 2. A CD of digitized photos 3. Copies photos to Photomax.com 4. Another Photo Saver box  Your photos are archived… 1. At Big Planet 2. In granite vaults

preserve. Photo Saver™

The Photomax Iron-clad-no-kidding- preserved-forever Guarantee! preserve.

Photo Saver™ Photo Saver & Your Business  Foundation of Photomax business  Monthly recurring service or prepaid  Packages from $25 - $100  Bulk packages  Full PSV  Customer investment = retention  Competitive advantage  Viral program  Product Store – Photo Saver 200

preserve. Photo Saver™ 1. Photo Saver 2. Digital Developer Preserve Fragile Memories with Photomax Preserve Fragile Memories with Photomax

preserve. Digital Developer ™

preserve. Digital Developer ™ Digital Developer & Your Business $49.95 with full PV Conference special Distributor kit or on the web Pass-along to build business Perfect for techno-phobic

preserve. Photo Saver™ 1. Photo Saver Preserve Fragile Memories with Photomax Preserve Fragile Memories with Photomax 3. Mobilemax 2. Digital Developer

preserve. Mobilemax ™

preserve. Mobilemax ™

preserve. Mobilemax ™ Mobilemax & Your Business Rounds out total Photo Preservation offering On-the-fly photo memories Conversation starter – easy to try, start using Photomax FREE !

Organize Director of Product Management Aaron Cartwright Director of Product Management

organize. Aaron’s cowboy days Disneyland with my family

Direct From The Field Joe Rawle

The Right Tools BP Global Web Page™ BP Toolbar™

Face-to-face communications

SpecialTrainingRecognition Video

Monthly Subscriptions

Jeremy Wycherly Director, Product Marketing North America

Building a Business  Purchase a starter kit  Become a Platinum Member  Begin building volume  Share pictures and talk to everyone

Photomax Product Kit - $250  Photo Saver 200  Movie Magic Voucher  Additional Copy Movie Magic Voucher (2)  Digital Developer  The Photomax Revolution DVD  Global Web Page  Print Samples  Product Brochures  Enrollment Kit  Product Information binder

 Photo Saver 100*$60 Value  Monthly Gift Certificate*$40 Value  Global Web Page (GWP) hosting $25 Value  30 GB Storage $30 Value  Photomax monthly newsletter $5 Value  Marketing Materials*  Photo Saver Priority handling stickers*  Offer your customers a free 8x10 * Physical Shipment to customers each month Photomax Platinum 100 Membership

Photomax Platinum 50 Membership  Monthly Gift Certificate*$40 Value  Global Web Page (GWP) hosting $25 Value  20 GB Storage $20 Value  Photomax monthly newsletter $5 Value  Marketing Materials*  Photo Saver Priority handling stickers*  Offer your customers a free 8x10 * Physical Shipment to customers each month

How do I generate PV?  Photo Saver  Consumer Subscriptions  $9.95  $19.95  Videostream  Seasonal Products  Christmas: Calendars, Greeting Cards, Gift Cards  Movie Magic, Photo Books The Business of Photomax

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48 Summary .  Productive communications  Tri-divisional tool   Great opportunity, or volume for your business  Convention products  Photosaver 200  Convention Movie Magic DVD + Photo Book bundle  Digital Developer with camera case  Videostream startup kit with camera

49 What’s next?  Strategic building blocks  Content collection  Entertainment  Audio / Video  Social networking  International expansion  Europe – Lab Q4’05, photomax.com Q2’06  Japan – Lab and photomax.com, 2H’06  Others – TBD

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52 Live Like a Champion