1. Santa Claus – an essential figure in the business of creating joy

2. The real Santa lives in Lapland, Finland

5. Santa Claus is well-known all around the globe

6. Santa Claus is searching for partners Santa Claus is already supported by nearly a hundred different companies, which use the common Santa Claus brand in their individual marketing http://www.santaclausworld.fi

7. Santa Claus Foundation – operation model Licence holders Partners Santa Claus World Ltd. Board of Directors Managing Director Office Immaterial rights Branding Licensing Licence fees Santa Claus Foundation Board of Directors Board Secretary Charity Founding corporations Support organisations Donators Joint marketing charges Donations Special endowment Share capital Licences Dividends Children

8. Benefits of the partnership Strategic competitive advantage Savings in marketing costs Right to take advantage of a proven brand and its identities Business opportunities in Santa´s network New web location for conducting business Positive image

9. Strategic competitive advantage Santa´s partners have an unique opportunity to use the Santa Claus brand and its identities in product development and marketing

10. Savings in marketing costs Ready-made brand - brand logos - picture gallery - stories and legends - already existing brand awareness

11. Brand logos

12. Figure gallery

13. Stories and legends

14. Right to use brand identities of Santa Claus Marking products and services with an Emblem of Good Will Complete visual outlook for packaging Possibility to utilize the charity clause

15. Advantage in Santa´s internal market Direct selling to the whole network Networking with partner companies Marketing database available for partners

16. New web location for conducting business www.poptori.fi/helpers/rom –right to add a link directing to your website –possibility to build your own content

17. Positive image Social esteem Every year Santa with his parters give the Gift of Santa to the children of the world Concept for a company's charity policy

18. Being a partner of Santa Claus Foundation is an investment INPUT: Onetime membership fee and Annual license fee or Annual royalty fee: percentage based on sales of your Santa Claus products BENEFITS: Strategic competitive advantage Synergy with partner network Social esteem Goodwill values Savings in costs Right to use visual outlook of the brand Access and possibility to provide content to the Santa Claus portal Possibility to conduct business with the network Additional sales attained through the Santa Claus brand

21. Santa’s greeting card series The Official Music Spreads Joy of Christmas Everywhere! www.poptori.fi/SC

25. Midem News Localization for France www.poptori.fi/scfrwww.poptori.fi/scfr

26. Other contents from Santaclausland Finland Classical series www.poptori.fi/vivaldiwww.poptori.fi/vivaldi Education www.poptori.fi/dogwww.poptori.fi/dog Documentaries www.poptori.fi/NWwww.poptori.fi/NW Ethnicwww.poptori.fi/shamanwww.poptori.fi/shaman

27. www.poptori.fi/midem/2010 Thank You!