1 10 Strategies to Simplify and Diversify Your Business Dr. Tony Alessandra

2 Why Simplify & Diversify Simplify life – stay home more

3 Why Simplify & Diversify Simplify life – stay home more Changes in travel, the economy, competition

4 Why Simplify & Diversify Simplify life – stay home more Changes in travel, the economy, competition Growth of distance learning options

5 Why Simplify & Diversify Simplify life – stay home more Changes in travel, the economy, competition Growth of distance learning options Building a passive, recurring revenue business

6 Why Simplify & Diversify Simplify life – stay home more Changes in travel, the economy, competition Growth of distance learning options Building a passive, recurring revenue business Generating enough revenue to speak whenever & wherever

7 Why Simplify & Diversify Simplify life – stay home more Changes in travel, the economy, competition Growth of distance learning options Building a passive, recurring revenue business Generating enough revenue to speak whenever & wherever Building a business that could run from any computer

8 Why Simplify & Diversify Simplify life – stay home more Changes in travel, the economy, competition Growth of distance learning options Building a passive, recurring revenue business Generating enough revenue to speak whenever & wherever Building a business that could run from any computer Building a business that could be sold

9 Why Simplify & Diversify Simplify life – stay home more Changes in travel, the economy, competition Growth of distance learning options Building a passive, recurring revenue business Generating enough revenue to speak whenever & wherever Building a business that could run from any computer Building a business that could be sold Building a business that would run counter to the down cycles of the speaking industry

10 Diversify Your Business! Training

11 Diversify Your Business! Training Consulting

12 Diversify Your Business! Training Consulting Coaching

13 Diversify Your Business! Training Consulting Coaching Teleseminars

14 Diversify Your Business! Training Consulting Coaching Teleseminars eLearning

15 Diversify Your Business! Training Consulting Coaching Teleseminars eLearning Product Business

16 Diversify Your Business! Training Consulting Coaching Teleseminars eLearning Product Business Outside businesses

17 Simplify - Outsource Everything! Speaker Management & Marketing

18 Simplify - Outsource Everything! Speaker Management & Marketing Website Design, Hosting, SEO, Google AdWords

19 Simplify - Outsource Everything! Speaker Management & Marketing Website Design, Hosting, SEO, Google AdWords List Set-up, Management & Marketing

20 Simplify - Outsource Everything! Speaker Management & Marketing Website Design, Hosting, SEO, Google AdWords List Set-up, Management & Marketing eBook Production, ePub & Marketing

21 Simplify - Outsource Everything! Speaker Management & Marketing Website Design, Hosting, SEO, Google AdWords List Set-up, Management & Marketing eBook Production, ePub & Marketing Foreign Rights

22 Simplify - Outsource Everything! Speaker Management & Marketing Website Design, Hosting, SEO, Google AdWords List Set-up, Management & Marketing eBook Production, ePub & Marketing Foreign Rights Print on Demand

23 Simplify - Outsource Everything! Speaker Management & Marketing Website Design, Hosting, SEO, Google AdWords List Set-up, Management & Marketing eBook Production, ePub & Marketing Foreign Rights Print on Demand Ghost Writing

24 Digitize Everything! Electronic Press Kit Streaming video demo; One-sheet; Bios; Digital pictures – live & posed; Speech summaries; Sample articles; PPQ; Intro & A/V sheet; Fee schedule; Contract; Invoices; etc.

25 Digitize Everything! Electronic Press Kit Streaming video demo; One-sheet; Bios; Digital pictures – live & posed; Speech summaries; Sample articles; PPQ; Intro & A/V sheet; Fee schedule; Contract; Invoices; etc. General Office Documents Contracts; Articles; Book manuscripts; A/V scripts; Financials – P&Ls, royalties, fin. statements, trust documents, etc. PowerPoint slides – masters, current and past; etc.

26 Digitize Everything! Electronic Press Kit Streaming video demo; One-sheet; Bios; Digital pictures – live & posed; Speech summaries; Sample articles; PPQ; Intro & A/V sheet; Fee schedule; Contract; Invoices; etc. General Office Documents Contracts; Articles; Book manuscripts; A/V scripts; Financials – P&Ls, royalties, fin. statements, trust documents, etc. PowerPoint slides – masters, current and past; etc. Electronic Products eBooks; MP3s; eLearning; Streaming Video; Online assessments

27 Royalty Opportunities Books (S&S, Warner Books, Wiley)

28 Royalty Opportunities Books (S&S, Warner Books, Wiley) eBooks (Books24x7, Amazon Kindle)

29 Royalty Opportunities Books (S&S, Warner Books, Wiley) eBooks (Books24x7, Amazon Kindle) Audio/MP3 Programs (iTunes, Audible)

30 Royalty Opportunities Books (S&S, Warner Books, Wiley) eBooks (Books24x7, Amazon Kindle) Audio/MP3 Programs (NC, Audible) Video (Made for Success, TTN, SeminarsOnDVD)

31 Products – Depth & Breadth Reminder card

32 Products – Depth & Breadth Reminder card Single audio or audio program

33 Products – Depth & Breadth Reminder card Single audio or audio program Workbook

34 Products – Depth & Breadth Reminder card Single audio or audio program Workbook Articles

35 Products – Depth & Breadth Reminder card Single audio or audio program Workbook Articles Video – single or video training program

36 Products – Depth & Breadth Reminder card Single audio or audio program Workbook Articles Video – single or video training program Book

37 Products – Depth & Breadth Reminder card Single audio or audio program Workbook Articles Video – single or video training program Book E-Learning Programs

38 Products – Depth & Breadth Reminder card Single audio or audio program Workbook Articles Video – single or video training program Book E-Learning Programs Online Assessments

39 Products – Depth & Breadth Reminder card Single audio or audio program Workbook Articles Video – single or video training program Book E-Learning Programs Online Assessments  Collaborations with others  Topic/Product Matrix  Product/Publisher Matrix

40 Why Use Assessments? Collect data – articles, interviews, speech dataCollect data – articles, interviews, speech data

41 Why Use Assessments? Collect data – articles, interviews, speech dataCollect data – articles, interviews, speech data Build an list – sell products & servicesBuild an list – sell products & services

42 Why Use Assessments? Collect data – articles, interviews, speech dataCollect data – articles, interviews, speech data Build an list – sell products & servicesBuild an list – sell products & services Coaching – individuals, teams, companiesCoaching – individuals, teams, companies

43 Why Use Assessments? Collect data – articles, interviews, speech dataCollect data – articles, interviews, speech data Build an list – sell products & servicesBuild an list – sell products & services Coaching – individuals, teams, companiesCoaching – individuals, teams, companies Training – customized curriculum per individualTraining – customized curriculum per individual

44 Why Use Assessments? Collect data – articles, interviews, speech dataCollect data – articles, interviews, speech data Build an list – sell products & servicesBuild an list – sell products & services Coaching – individuals, teams, companiesCoaching – individuals, teams, companies Training – customized curriculum per individualTraining – customized curriculum per individual Employment – job placement, cross-trainingEmployment – job placement, cross-training

45 Online Assessments Paper-based vs. Online

46 Online Assessments Paper-based vs. Online Self vs. 360

47 Online Assessments Paper-based vs. Online Self vs. 360 Descriptive vs. Prescriptive

48 Online Assessments Paper-based vs. Online Self vs. 360 Descriptive vs. Prescriptive Off-the-Shelf vs. Programmed

49 Programmed Assessments Survey Monkey -Survey Monkey -

50 Programmed Assessments Survey Monkey -Survey Monkey Assessment Generator -Assessment Generator -

51 Programmed Assessments Survey Monkey -Survey Monkey Assessment Generator -Assessment Generator Questionmark -Questionmark -

52 Programmed Assessments Survey Monkey -Survey Monkey Assessment Generator -Assessment Generator Questionmark -Questionmark Assess –Assess –

53 Programmed Assessments Survey Monkey -Survey Monkey Assessment Generator -Assessment Generator Questionmark -Questionmark Assess –Assess – PANPAN -

54 Programmed Assessments Survey Monkey -Survey Monkey Assessment Generator -Assessment Generator Questionmark -Questionmark Assess –Assess – PANPAN HRD PressHRD Press -

55 Programmed Assessments Survey Monkey -Survey Monkey Assessment Generator -Assessment Generator Questionmark -Questionmark Assess –Assess – PANPAN HRD PressHRD Press Assessments 24x7-Assessments 24x7-

56 Digital Product Sales Shopping Cart

57 Digital Product Sales Shopping Cart License Resellers

58 Digital Product Sales Shopping Cart License Resellers License Other Companies

59 How to Find & Evaluate Opportunities Constant contact – phone, , meal meetings, etc.

60 How to Find & Evaluate Opportunities Constant contact – phone, , meal meetings, etc. Reading – newspapers, magazines, books, ezines

61 How to Find & Evaluate Opportunities Constant contact – phone, , meal meetings, etc. Reading – newspapers, magazines, books, ezines Collaboration Reputation – People call me with leads

62 How to Find & Evaluate Opportunities Constant contact – phone, , meal meetings, etc. Reading – newspapers, magazines, books, ezines Collaboration Reputation – People call me with leads Always up at bat – many fail; some hit

63 How to Find & Evaluate Opportunities Constant contact – phone, , meal meetings, etc. Reading – newspapers, magazines, books, ezines Collaboration Reputation – People call me with leads Always up at bat – many fail; some hit Networking/Connections – introductions to NEW circles

64 How to Find & Evaluate Opportunities Constant contact – phone, , meal meetings, etc. Reading – newspapers, magazines, books, ezines Collaboration Reputation – People call me with leads Always up at bat – many fail; some hit Networking/Connections – introductions to NEW circles How often do you call/ colleagues to share ideas?

65 If I Had to Do it Over Again… Quality of life vs. Size of business

66 If I Had to Do it Over Again… Quality of life vs. Size of business It’s not what you gross; it’s what you net (expense control)

67 If I Had to Do it Over Again… Quality of life vs. Size of business It’s not what you gross; it’s what you net (expense control) It’s not what you net; it’s what you save

68 If I Had to Do it Over Again… Quality of life vs. Size of business It’s not what you gross; it’s what you net (expense control) It’s not what you net; it’s what you save It’s not what you save; it’s what you grow (investments)

69 If I Had to Do it Over Again… Quality of life vs. Size of business It’s not what you gross; it’s what you net (expense control) It’s not what you net; it’s what you save It’s not what you save; it’s what you grow (investments) Invest in your future business/products as you do your retirement

70 If I Had to Do it Over Again… Quality of life vs. Size of business It’s not what you gross; it’s what you net (expense control) It’s not what you net; it’s what you save It’s not what you save; it’s what you grow (investments) Invest in your future business/products as you do your retirement Keep your eye on the $$$

71 If I Had to Do it Over Again… Quality of life vs. Size of business It’s not what you gross; it’s what you net (expense control) It’s not what you net; it’s what you save It’s not what you save; it’s what you grow (investments) Invest in your future business/products as you do your retirement Keep your eye on the $$$ Do fewer things but do them better

72 If I Had to Do it Over Again… Quality of life vs. Size of business It’s not what you gross; it’s what you net (expense control) It’s not what you net; it’s what you save It’s not what you save; it’s what you grow (investments) Invest in your future business/products as you do your retirement Keep your eye on the $$$ Do fewer things but do them better Clean out the clutter at least once per year

73 If I Had to Do it Over Again… Quality of life vs. Size of business It’s not what you gross; it’s what you net (expense control) It’s not what you net; it’s what you save It’s not what you save; it’s what you grow (investments) Invest in your future business/products as you do your retirement Keep your eye on the $$$ Do fewer things but do them better Clean out the clutter at least once per year Monthly analysis of expense categories

74 If I Had to Do it Over Again… Quality of life vs. Size of business It’s not what you gross; it’s what you net (expense control) It’s not what you net; it’s what you save It’s not what you save; it’s what you grow (investments) Invest in your future business/products as you do your retirement Keep your eye on the $$$ Do fewer things but do them better Clean out the clutter at least once per year Monthly analysis of expense categories Don’t overbook/overcommit; leave time for…

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