1. BRINGING IT ALL TOGETHER MAVERICK CHALLENGE © 2011 Enterprise Columbus. All rights reserved.

2. MAVERICK CHALLENGE - PITCH THEN PLAN FORMAT Once you have completed the Pitch, the Plan, and your Financial Projections you will need to integrate them into one document for your final business plan.

4. 1.The Idea 2.The Industry 3.The Business Model 4.The Product 5.The Customer 6.The Market 7.Target Market Descriptions 8.Target Market Strategies 9.The Competition 10.The Competitor Matrix 11.The Message 12.The Sales Approach 13.The Marketing Schedule 14.The Inner Workings 15.The Location 16.The Management Team 17.The Legal Structure 18.Risk Management 19.The Money Forecast 20.The Core Scores 21.Required Start-Up Funds 22.Capital Strategy 23.The Next Steps THE NARRATIVE OF YOUR BUSINESS PLAN SHOULD BE IN THIS ORDER

5. The Assumptions Required Start-Up Funds Salaries and Wages Fixed Operating Expenses Projected Sales Forecast Cash Receipts Assumptions Income Statement Year One Cash Flow Statement Year One Balance Sheet Year One Three Year Summary Remaining years Two and Three… THE FINANCIAL PROJECTIONS SHOULD INCLUDE

7. SAMPLE BUSINESS PLANS AVAILABLE FOR REVIEW www.maverickchallenge.com