SWOT Analysis

Strengths Bringing fresh purified water to people dieing of thurst. Making a difference in people’s live’s. May lead to individuals (from Djibouti) being successful, from having water and better health. Will motivate and spark new life in native people of Djibouti Will help strengthen ties with the U.S. and Djibouti Will also help other countries realize the U.S. and they’re willingness to help out other underprivilaged countries. Will help our companies name to be spread to other countries needing fresh water availability in the future. Djibouti is certainly a partner with the U.S in security, regional stability, and humanitarian efforts. Djibouti supports the U.S. especially after the gulf war and September 11 attacks. They oppose terrorism. Also allow U.S. complete access to Djibouti’s Ports

Weaknesses. We are dealing with a very dry area, which has 2 lakes, no rivers and gets essentially no rainfall.We are trying to bring clean, purified water into dessert area. This is much tougher than trying to help a country with clean water in a more lush setting (Like Angola).. We are covering several area with the canal system, instead of just one specific area.

Opportunities We could take our water canal purification system to other countries instead of just Djibouti With success will gain recognition. We can start networking ourselves not just in Africa but worldwide

Threats Other Companies that have the capability of creating the same canal/purification system who might have more money or power. Being from the U.S., and not a closer neighboring country. Closer countries with money and companies have advantage of being closer to the action, and also possible better ties/relationships with the Djibouti Technology Billionaires/celebrities/bigger companies, who have the power to donate large amounts of money and rule out smaller companies for the less fortunate.. The terrorist group (Al-Shabaab, loosely affiliated with Al-qiada) is based in Somolia( a close neighboring country). Poses a threat to U.S. Citizens in Djibouti.U.S. citizens traveling in East Africa should be aware of indiscriminate attacks/bombings on civilians in public areas.. Recent Pirate threats around the ports. horn of Africa ( near Ethiopia and Somalia)

Technology The mobile cellular coverage is limited to the city of Djbouti primarily, not including the outskirts. Main line telephones: 11,100 Mobile Lines: 35,400 Am1, FM1 radio stations, 0 Shortwaves Internet users: 13,000, internet hosts:1,540 Technology could be more spread out through country instead of just Djibouti the main city. The amount of computers and cell phones issued and used compared to the population is very low considering the roughly 750,000 population.

Statistics Population: roughly 740,528 people (2010), growth rate: 2.1 percent Birth Rate: 25.58/1000 Infant Mortality: 56.6/1000 Life expectancy: 60.7, pretty low compared to the U.S Land area : 8,486 sq miles Literacy rate: 70.3

Building Goodwill We already have a good tie with Djibouti with military, security and regional stability. So we have great ties to begin with. We want to go even further and support them with fresh water to areas where its is bare. We want to lead and show this country we want to help them and allow them to have accessible and fresh water to some of the main areas/locations throughout the country. We want Djibouti to talk. We want to set a great example. With the amount of money in this world no person should go without having several glasses of water a day. Every country with a water problem should have already been fixed.