Creative Industries Finland Silja Suntola Project Director Helsinki University of Technology / Lifelong learning institute Dipoli CIF is realized in co-operation with the Helsinki University of Art and Design. At the beginning of 2010 Helsinki University of Technology, University of Art and Design Helsinki and Helsinki School of Economics will merge into the new Aalto University.

Cultural Industries Creative Sector Creative Economy Definitions Cultural Industries Creative Sector Creative Economy

Cultural and Creative Industries “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.” Source: Department for Culture, Media and Sports, MS 2001, p. 04

Creative Industries Sectors Advertising and marketing communications Animation Architecture services Arts and antiques trade Arts and crafts Communications services Design services Dance and theatre Film and TV-production Music and entertainment services Radio and sound production Sports and experience services Video games industry Visual arts and galleries

Creative Economy Circle Model Source: Economy of Culture in Europe (2007)

The United Nations Creative Economy Report 2008 Over the period 2000-2005, trade in creative goods and services increased at an unprecedented average annual rate of 8.7 per cent. World exports of creative products were valued at $424.4 billion in 2005 as compared to $227.5 billion in 1996, according to preliminary UNCTAD figures. Creative services in particular enjoyed rapid export growth - 8.8 per cent annually between 1996 and 2005. This positive trend occurred in all regions and groups of countries and is expected to continue into the next decade, assuming that the global demand for creative goods and services continues to rise.

Values of the creative industries? Economic values are one, but not the only value of creativity in society

Products, services and skills Aprroaches to systemic change. User-centered thinking Art- and design based Thinking and methods for Strategic Development and Innovation Well-being society / Values, ethics Creative Economy Products, Services, Skills Creative Industries Arts and culture / Skills

At the core of cultural values According toThe United Nations Creative Economy Report 2008 the trade in creative goods and especially services has increased at an unprecedented rate. The role of creative environments increses as the economy is increasingly based on individual skills and knowledge Attracting investments and businesses to areas Attracting knowledge-workers Artful skills are becoming of critical value in our knowledge-based, fast-moving environment Role of culture in the economy? Regional identity?

Added values for traditional sectors B2B Product and service design Audiovisual products and services in businesses applications Marketing and communications The degree of culturally-intensive knowledge within traditional businesses correlates with their innovativeness The role of multi-disciplinarity is increasing in product- and service develoment Experience- and service design offer a human-centric approach to developing the qualities of products and services.

What can we learn from the arts to be applied in any organization? Designing Management ”Building to think” Designin strategy Methods of Innovation Human-centric approches User-centric methods for new innovations Fast prototyping

Skills development Questioning basic assumptions Non-traditional approaches to problems Comprehension of complexities Communicating abstract issues Bodily communication and awareness, silent knowledge? Bodily & emotional leadership? Mastering between single details and the whole?

Challenges

Creative Industries Attitude Business skills are often lacking Interest for entrepreneurship is often low, and sometimes thought of as to contradict artistic values Business skills are often lacking Enterprises tend to be small and lacking in networks Business support mechanisms Immaterial products or services don’t match the criteria made up for technological and material product development The small size of the enterprises often make it hard to invest time and effort into product-development projects Business-counsellors are not always aware of the special nature of CI:s

Creativity in the wider economy The creative industries and economy are not well understood The economic impacts are difficult to measure, and lacking definitions make international comparisons difficult Creativity is qualitative by nature, and is often impossible to take it apart from the context. Especially in social and global perspectives.

Beyond the creative economy? Perhaps our challenge is now to look beyond the creative economy, and strive for a well-being society and qualities of life even when talking about creativity?

Thank You!