1. Ministry of Enterprise, Energy and Communications Sweden Cultural and creative industries - a buzzword or valuable activities for innovation and growth?

2. Ministry of Enterprise, Energy and Communications Sweden What is characteristic of CCI? Why culture? artistic talent visualizing processes include both products, services and experiences cultural base important to stress an independent culture and culture policy understand the conditions of small businesses creativity - a prerequisite for innovation

3. Ministry of Enterprise, Energy and Communications Sweden Exact definition or an inclusive perspective? architecture, design, film and photo, art, literature, media, fashion, music, meal, drama and experience-based learning…. and thousands of combinations within and between sectors digitalization make new combinations possible

4. Ministry of Enterprise, Energy and Communications Sweden Raw material - refinement Wood, limestone, wool… what happens when an artist develop new products from natural products? The value of raw material will increase many times. What happens when a designer is involved in a production process? Handicraft or industry – or both?

5. Ministry of Enterprise, Energy and Communications Sweden Conclusions from the Swedish Action Plan for CCI:s (so far) By focusing on these sectors we have started a process from two sides – culture policy and industry/SME policy Better competence and understanding of CCI:s within our business development agencies New incubators focusing on CCI and the combination of CCI and other sectors Regional strategies on how to collaborate between culture and business

6. Ministry of Enterprise, Energy and Communications Sweden Conclusions from the Swedish Action Plan for CCI:s A network of people from artistic higher education institutions focusing on entrepreneurship is established Web based support and information to businesses within five CCI sectors (computer games, fashion/design, music, theatre and literature) www.verksamt.se

7. Ministry of Enterprise, Energy and Communications Sweden What’s next? Symbio Create (Swedish Institute) part of the communication strategy for Sweden abroad Focus on export – CCI products and services (Swedish Trade Council) Conclusions from the Swedish Council for Cultural and Creative Industries (November 2012)

8. Ministry of Enterprise, Energy and Communications Sweden What’s next? Swedish Innovation Strategy will be presented later this fall A new project: “Attractive Sweden” was presented in April. The process is started and different actors and stakeholders – both public and private - will be welcomed to join this initiative.

9. Ministry of Enterprise, Energy and Communications Sweden What’s next? Focus areas: 1)commercial and public services 2)culture, leasure and civil society 3)digital capacity and accessibility 4)tourist destinations and experiences

10. Ministry of Enterprise, Energy and Communications Sweden What’s next? Cooperation on Nordic level will continue (KreaNord 2013-2015) EU initiatives from DG Education and Culture as well as DG Enterprise (Creative Europe, Innovation Union…) Challenges for the future - stakeholders, research, public support – who will do what?