1. Creative tourism as an incentive for the community economy
Prof. dr Ivo Armenko

2. Content Creative Industries Creative tourism
The importance of creative industries in the world
Structure of revenues in Montenegro by economy

3. Creative industries
The first definition of creative industries appeared in 1998, in a Creative Industries Mapping Document ( British government document) which was later accepted by researchers and politicians around the world:
"Creative industries are those activities that come form individual creativity, skills and talent, and have the potential to create jobs through the generation and exploitation of intellectual property."

4. This definition has three important elements: 1
This definition has three important elements: 1. The basic resources are people - intellect, skills and imagination; 2. Economic value comes from the inspiration of the individual and, in return, the reputation that the individual receives for his creative talent; 3. If we want to realize their economic value, the concept of intellectual property rights and the importance of the protection of these rights is central.

5. The importance of creative industries from an economic point of view
Creativity as a new production factor and promoter of the begining and development of new sectors occupies one of the most important places in the process of modeling economic development.
“Modern economy "or" knowledge-based economy "is an economic support in creativity, putting the focus on creative industries as a conceptual framework in which growth generators need to be sought.

6. Creative tourism
Creative tourism finds its origins in cultural tourism.
Cultural tourism is that form of tourism in which the cultural attractions are the main motive of visiting and staying in a particular destination, but it does not provide creative potential.
Richards and Raymond were the first to define creative tourism as tourism which offers visitors the opportunity to develop their creative potential through active participation in courses and learning experiences which are characteristic of the holiday destination where they are undertaken.

7. UNESCO defines creative tourism as travel directed toward an engaged and authentic experience, with participative learning in the arts, heritage, or special character of a place, and that creates a connection to the residents and their culture.

8. Attractions that affect the destination's choice
Surrounding
Cultural heritage
Fun
Gastronomy
Art
Festivals
other
n/a

9. Motives for tourist travel in Europe
Recreation and leisure
Sun and beach
Family visit
City visit
Culture and religion
Nature
Sport
Wellness and health
n/a

10. Core industries of the Creative Economy, according to John Howkins (by market size in billions of U.S. Dollars, 1999)

11. The Euro-Creative Class Index: Creative Occupations as a percent of Total Employment (2000)

12. World cultural industry markets 1995 vs
World cultural industry markets 1995 vs (estimated in billion US$)

13. Crucial data related with Montenegrian economy and tourism

14. STRUCTURE OF INCOME FROM ACTIVITIES OF THE ECONOMY

15. STRUCTURE OF RESULTS BY THE ACTIVITIES OF THE ECONOMY

16. STRUCTURE OF INCOME FROM ACTIVITIES OF THE ECONOMY - OTHER

17. STRUCTURE OF RESULTS BY THE ACTIVITIES OF THE ECONOMY OTHER

18. SUM
Classic economy
Creative economy
Information and communication
Professional, scientific and technical activities
Education
art, entertainment and recreation

19. THANK YOU FOR YOUR ATTENTION