Agenda State of the UC Market in 2010 Definition of UC What companies are doing today and why Tighter vendor relationships Market drivers, restraints and challenges Key tips for successful implementation

The Industry Today

Web Event Services Forecast 2009 saw moderate growth for web events as enterprise test the waters with web events solutions; 2010 is the year of economic recovery, and enterprises will begin to spend smartly. Vendors will better educate the market on the value proposition of web events vs. web conferencing While demand will grow at healthy pace over the next several years, pricing pressures in combination with more cost efficient technology will drive prices down putting some pressure on revenue growth. Consolidation will occur in this market. Web events will eventually be integrated into an overall unified communications and collaboration product portfolio and growth as a stand alone product will decrease.

Forecast of Services Transitioning to Unified Communications Source: Wainhouse Research, 2010

Unified Communications Defined Siloed Voic TelephonyMobilityAudio ConferenceIM and PresenceWeb Conference Video Conference Unified Unified Communications (UC) integrates every day communications and collaboration solutions, allowing you to easily be reached and reach others. unified conferencing & collaboration unified messaging unified telephony Unified Communications TelephonyMessagingConferencing & Collaboration

Conferencing Integration Microsoft OCS +Launch conference call directly from OCS +Conferencing also integrated with Live Meeting Cisco WebEx Connect +Launch conference call directly from Connect +Conferencing also integrated with WebEx Meeting Center IBM Lotus Sametime +Launch conference call directly from Sametime +Conferencing also integrated with LotusLive

Unified Communications Market Stack

Unified Communications Market

Company Attributes Towards UC Survey: Does your company buy any hosted UC type services now?

Company Attributes Towards UC Survey: Will UC be rolled out to everyone in the company or only to select groups or individuals?

Forces Driving End Users to UC Services Total cost of ownership Business continuity No Upfront capital expense Reduced complexity Small risk of obsolescence Buying á la carte capabilities with guaranteed expansion Tighter vendor relationships Source: Wainhouse Research 2010

Market Drivers

Market Drivers (cont…)

Market Restraints

Industry Challenges

Industry Challenges (cont…)

Final Recommendations Do your homework Executive approval Internal Marketing Make an educated decision and stick with it Talk to your teenager