1. ® Executive Overview August 2007 Expertise within Reach

2. 2 ® Making sense out of Web 2.0 and Social Software Wiki’s Blogs Social Networks AJAX RSS Mash-ups Social Computing MySpace Tags Web 2.0 del.icio.us Flickr REST ATOM LinkedIn folksonomy Consumerization Digg bookmarking Communities Video Sharing Avatars Facebook Why should my business care?

3. 3 ® Demand for Growth Drives Social Software Adoption  Survey show innovators grow faster  75% of CEOs indicated that collaboration was important to innovation  Top sources of innovation were business partners, employees and customers  To thrive in this environment companies must:  Weave communities into the product development process  Execute those innovative ideas quickly CEOs: sources of new ideas and innovation IBM Institute for Business Value. CEO Study 2006 45%35%25%15%5% 15%25%35%45% Business partners Clients Consultants Competitors Associations, trade groups, conference boards Academia Internet, blogs, bulletin boards Think tanks Other Research and development (internal) Sales or service units Employees (general population)

4. 4 ® Changing Nature of Work Drives Adoption  Work environments are more complex  Matrixed organizations  Organization changes  Mergers/Acquisitions  Global companies  Telecommuting  Work is increasingly collaborative  Specialization  Ad hoc projects  Work demands more social capital “Today, more than 85 percent of a typical S&P 500 company’s market value is the result of intangible assets. For many companies, the bulk of these intangible assets is its people, its human capital. It is no longer what you own that counts but what you know…” —Craig Symons, Forrester Research, Inc.

5. 5 ® Introducing IBM Lotus ® Connections software Lotus Connections software is social software for business that empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers.

6. 6 ® Lotus Connections software has five parts Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities

7. 7 ® Lotus Connections software is already at work in IBM Communities IBM Community Map hosts 700 communities. IBM Forums hold 36,000 entries. Blogs IBM’s BlogCentral hosts 27,300 weblogs (420 group blogs) with 62,000 entries and 60,000 comments, and 10,800 distinct tags. Dogear IBM’s internal Dogear system has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private. Activities IBM’s internal Activities service has seen all content and usage statistics grow by 2.5x over the second half of 2006 to 10,000 activities, 60,000 entries and 32,000 users. Profiles IBM’s internal BluePages application provided the basis for Profiles. BluePages holds 475,000 profiles and serves 3.5 million searches per week. It is the hub of both user requests and all app authentication for IBM.

8. 8 ® Lotus Connections Software Helps Deliver Expertise To Customers  No easy way to find, learn from and work with experts across the company  Re-inventing the wheel again and again Challenge  Improving the efficiency of key revenue generating employees  Increase customer satisfaction with faster service  Raising the reach and impact of their subject-matter experts Business Value Corporate white pages directory that allows employees to quickly find expertise in different markets, technology and financial services. Blogs, bookmarks and communities services are used so employees can share knowledge and get feedback from experts. Also, employees are using Activities to execute key deliverables faster Solution Global Financial Services Firm

9. 9 ® Lotus Connections software Drives Innovative Product Development In order to grow the business faster, they needed a quicker way to develop and evaluate new services concepts and business models. Challenge  Increase the number of new services using communities of customers and partners  Accelerate the evaluation of new service concepts and therefore be faster to market  Grow market share and revenue through differentiated services and business models Business Value Deployed a Innovation Factory portal application that utilized the social software services of Lotus Connections software to include communities of employees, customers and partners in the development and evaluation of new Telcom services. Solution Telecommunications Firm

10. 10 ® Lotus Connections software Improves Call Center Productivity Want to improve employee productivity by delivering the best user experience, increase operational excellence, and foster innovation between teams Challenge  Increase communication and coordination of projects between teams  Reduce time required to find the correct people with the right expertise  Improve collective intelligence of organization by sharing experiences Business Value Deployed enterprise wide implementation of the 5 social software services of Lotus Connections software. Focused on enabling users to become more productive by working smarter and finding information – one key area was transfer of knowledge between engineering and call center staff. Solution Network and Communications Provider

11. 11 ® Lotus Connections Accelerates Project Execution Needed to improve productivity when working with contractors and partners across the US on education curriculums. Challeng e  Built strong relationships across several art archival and preservation organizations  Improved communication and status tracking of projects  Accelerated the delivery of education curriculums created by a disconnected teams Busines s Value Using the Activities component of Lotus Connections software so their entire network of employees, partners and customers can collaborate on the execution of projects. Solution Small Non-Profit Arts Organization

12. 12 ® The Value of Social Software for Business Complete Tasks Faster Execute with Confidence Grow through Innovation Empower People

13. 13 ® Learn more about how Lotus Connections software can work for you… www.ibm.com/lotus/connections Latest product info, research, podcasts, and more