1 Introduction to Event Management Obiettivi formativi fornire una panoramica dei principali tipi di eventi e delle loro caratteristiche distintive; identificare e far sperimentare con le 5 fasi di event planning; fornire ai partecipanti gli strumenti per creare un marketing plan per un evento; dare le possibilità concrete di coordinare le logistiche di eventi;

2 Introduction to Event Mangaement Contenuti The 5 phases of Event Management: research - design – planning – coordination - evaluation Marketing: signage, social networks, P.R., word of mouth Logistics: theme, site plan, entertainment, event flow chart Resources: human resources (volunteers, staff), budget

3 Introduction to Event Management Attività describe and evaluate an event (written) SWOT analysis e case studies (in class) given an event, create and present (presentation) o theme o advertisments o activities – production schedule o site plan prepare a post event questionnaire (in class) Plan and participate in SAA’s annual Team Building Event