1. How to write a proposal SEM 555 Dr. Salma Chad

2. What do you Expect ?

3. PR Fundraising Communication Media Marketing Event Management

4. What is a proposal? A proposal is a persuasive document that puts forth your solutions to a particular problem or situation while convincing your audience that your solution is the best one available.

5. Before you start: gathering background information Before you start writing your proposal, you should gather background information about three areas: – Concept – Program – Expense

6. Questions you should be able to answer – What is the nature of the project and how will it will be conducted? – What is the anticipated timetable of the project? – What are the anticipated outcomes of the project and how will you evaluate the results? – What are the staffing and volunteer needs, accounting for new hires and recruitment?

7. Parts of a Proposal The three main parts of a well-written proposal: – Front matter – Body – End matter

8. Front Matter Title page ◦ Title ◦ Byline ◦ Date Submitted Letter of Transmittal ◦ Context ◦ Summary ◦ Date of Action ◦ Gratitude Executive Summary ◦ Synopsis of the entire proposal Table of Contents List of Visuals

9. Body Introduction – Statement of Purpose – Background/Statement of the Problem – Scope – Organization

10. Body Other parts of the body: – Approach – Requirements – Plan of Action – Qualifications/Experience – Budget – Proposed schedule – Conclusions/recommendations

11. End matter – Bibliography – Glossary – Appendixes – Surveys – Maps – Charts – Spreadsheets – Statistics – Etc.

12. Proposals PlanningResearchWritingRevision

13. Planning Gather information – Know your organization well. – Identify your audience and their expectation. Set Budget Set time frame Project Branding

14. Name Logo Multimedia (Videos and Designs…etc) Theme

15. research What you do (field of interest) Where you do it (geographic focus) Network Group

16. Writing Proposal contents: Cover page Table of contents Invitation letter Executive Summary (1 paragraph)

17. Writing Statement of need: -What is the problem - What is the solution Use: – Statistics – Geographic focus – Mention Boys and Girls

18. writing Project Description – Goals – Objectives

19. writing Organization info. – Mission – Vision – Programs – Board and staff

20. writing Budget Benefits Packages. Write your contacts

21. Steps ? 1.Call the contact person 2.Send proposal on Email 3.Call again and again and again…

22. Revision Cite your statistics and references SPELL CHECKING Make important things first. Use universal and standards fonts. Simple and direct sentences. Include illustrations if possible.