 Definition: The particular ideas or principles promoted by an organization or movement.  Origin: Early 1700s; Catholic Church; from Latin for “congregation of propagating the faith” (propagate = spread)  Presents a biased view.  Bias is a preference, especially one that inhibits impartial judgment.  Propaganda is most commonly associated with advertising and politics (elections, wars, ideologies).  Will often make an emotional appeal.

 Most common technique.  Often used in advertising.  Basic idea: “If everyone else is doing/thinking it then so should you.”  Think of it like peer pressure: “Other people are doing/believing it, so if you don’t, then you’re wrong... You don’t want to be wrong, do you?  When you see this, you need to weigh the pros and cons of joining the “crowd”.

 A word or phrase used to make an unpleasant idea sound more pleasing.  According to the Nazis, the Jews in Poland were relocated; whereas, the reality was the Jews were sent to death camps.  When you see this, try to see if inferences can be made about any hidden meanings.

 Often used in politics and during wartime.  Can often provide people with fears that they may not have “realized” they had.

 Often used in politics.  Words that have different positive meaning for individual people but are linked to highly valued concepts.  Claims “demand” approval from the listener (“We fight in defense of democracy!”).  Common words/ideas associated with technique: honor, glory, love of country, freedom.

 A false or incorrect logical principle; “talks in circles”.  One must think about the LOGIC of the statement and take every part of it into account.

Choose ONE specific type of propaganda discussed last class. What is it? Please provide an example.

 Often used in politics and during wartime.  Uses negative words or those with a negative connotation.  Object is to instill prejudice against a group or idea.  Often employs sarcasm or ridicule—political cartoons.  Need to separate your feelings from the ideas presented.

 Often used during speeches.  Works to convince that views presented represent those of the common person and/or are for the good common person.  Will often target the “common man” with regional figures of speech or jokes.  Will sometimes intentionally mispronounce words and/or adopt an accent to make listeners feel like they can relate and to give an impression of “I’m just like everyone else.”  Most common term associated with this: “Middle Class”.  Consider speaker’s background and try to ignore the “dialect”; focus on the ideas.  98&title=Plain_Folks 98&title=Plain_Folks `

 Points out the benefits of an idea or product.  Think of infomercials  kWE&feature=pyv&ad= &kw=as%2 0seen%20on%20TV kWE&feature=pyv&ad= &kw=as%2 0seen%20on%20TV

Quotations or endorsements that connect a famous/ reputable person with an idea or product.

 An attempt to make someone view one item the same way they view another and link the two subjects in one’s mind.  Often done in politics—linking of one politician to another; can be positive or negative association.  Campaign ads  JdoM JdoM