Beginners LinkedIn Melissa Luna Manager of Employer Relations Career Management Center CSU College of Business

Agenda  Why LinkedIn  User Data  Building Your Profile

Why LinkedIn  Caters to a BUSINESS audience  #1 on-line business network  Reviewing 1 st and 2 nd level contacts  LinkedIn is a large database (you are a record)  210 million users in 200 countries  Two members joins approx. every second  50% of members are from outside US  Executives from all Fortune 500  85 of Fortune 100 use LinkedIn hiring solutions  86% of talent acquisition recruiters utilize LinkedIn

User Data  Average household income - $109,000  Average years of experience – 15 yrs.  Average age – 41 yrs.  36% are “decision-makers”

 Introducing LinkedIn skills & endorsements Newer Changes

 Introducing LinkedIn skills & endorsements  Introducing the NEW LinkedIn profile  Requesting an Invitation Newer Changes

 Located at:

 Introducing LinkedIn skills & endorsements  Introducing the NEW LinkedIn profile  Requesting an Invitation  Video sharing on LinkedIn  LinkedIn open groups Newer Changes

Build A Robust Profile  100% complete  Branding and marketing experience and skills  It should be MARKETING-ORIENTED and search engine optimized  Create profile template in word document  Add all addresses (present and past)  Focus on what you can do for the companies or employers that you are interested in  Repeat key words throughout profile

100% Profile Complete NEW REQUIREMENTS  Your industry and location  Up-to-date current position (with description)  Two past positions  Your education  Your skills (minimum of 5)  A profile photo  At least 50 connections  Profile Summary

Profile Components  Headline

Profile Components  Headline  Updaters:  What are you doing now?  Share links/articles/industry updates  What research papers/whitepapers have you published?

Profile Components  Headline  Updaters:  What are you doing now  What kind of co/position are you looking for  What research papers/whitepapers have you published  Summary, Experience, and Education –Who you are

Profile Components  Headline  Updaters:  What are you doing now  What kind of co/position are you looking for  What research papers/whitepapers have you published  Summary, Experience, Skills, and Education – Who you are  Additional Information and Contact Settings  Blogs, Presentations, or Career Portfolio Content

TIPS  Headshot increases profile completion  Hide profile while editing (settings)  Repeat key words  Be careful of personal information  Indicate if willing to relocate and travel  Minimum of 3 skills  Only professional content  50 connections

Additional Resources  How To Make Your Profile 100% Complete  eurl=http%3A%2F%2Fgrads%2Elinkedin%2Eco m%2F&feature=player_embedded#t=19  10 Ways To Use LinkedIn” _to_use.html

Contact Information Melissa Luna Manager of Employer Relations Career Management Center CSU College of Business Rockwell West 210