Denver Perks A Cashless Marketing Program Presented to: Lawrence Yee & James Aragon - Japoix Presented by: Allison DiPaolo

Slides:



Advertisements
Similar presentations
Your Mobile Solution©2012 Mocapay | All rights reserved. Merchants Go Mobile Doug Dwyre | CEO |
Advertisements

Helping retailers sell to mobile shoppers since Features for Higher Conversion Rates May 16, 2012 Ken Barber – VP Marketing and Gwin Coleman – Client.
Making money out of mobile David Sear – CEO, Weve.
Making PERKS Work for You and Your Clients An Entercom RAMP Workshop Overview Weezie Kramer’s Markets | 3/17/11.
Get My PERKS Merchant Validation Instructions This guide gives you all the options for validating (checking off) the vouchers your customers bring in to.
Did you know? An Internet presence is the quickest, most cost-effective way to find a new audience and produce real metrics. Create an online presence.
Wings Over Wednesday Perks Promotion Presented To: Scott Acker Presented By: Nelson Hurst October 11, 2011.
Why Dealers Who Neglect Social Media Are Leaving Money on the Table JOE MATTHEWS Joe Matthews | Tagkast | CEO and Co-Founder |
SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.
5/25/ A Just Perfect Proposal 5/25/20153 INCREASE SALES AND REVENUE.
Clear Channel’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own.
ADVANCED MEDIA SOLUTIONS SEGA Regional Network New Digital Agency Services Online Visibility Analysis Targeted Audience Programs Extended Reach / Frequency.
“Sky” “Sky” from The Show M-F 6am-10am Sky started working on The Show back in 1999 up in the Bay Area. Sky is the news girl, but has been described by.
GATEHOUSE NEWS & INTERACTIVE DIVISION DAILY DEALS ON FACEBOOK AND TWITTER.
About Us LIM is an online consultancy agency, specializing in providing effective & affordable Local Internet Marketing.
Helping retailers sell to mobile shoppers since 2007 How to Increase Sales with an SMS Campaign February 29th, 2012 Ken Barber – VP Marketing and Gwin.
Marketing with Radio & Digital in 2014 Cumulus Media Salt Lake City reaches nearly two million website visitors every month with innovative, exclusive.
Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.
First Screen In 1929, we were introduced to the “First Screen” o Still today, Television advertising is a tremendously effective way to market.
Helping retailers sell to mobile shoppers since 2007 How to Grow a Valuable Mobile Database to Increase Sales April 25, 2012 Ken Barber – VP Marketing.
The three biggest challenges facing restaurants in today’s market are: Keeping the restaurant full – especially during non-peak hours. Building a loyal.
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Current challenges and why The Give Back Campaign is essential to the future of fundraising Fundraising in 2015 – The Challenges and Opportunities.
Social Media for Credit Unions? Facebook – Getting Started Adding content Promoting Advertising Summary W E L O O K A T T H I N G S D I F F E R E N T.
Mobile Apps For Small Businesses Your customers are mobile. Is your business? Myappcompany.com (555)
Presented By: Cilla Shupe, Account Executive WDRV | 97.1 The Drive Presented To: Lisa Bye, Curves
“the ideas and plans contained within are the property of Media General and all rights are reserved”
LOYAL LISTENERS SIGN UP ONLINE FOR AN EXCLUSIVE HOLIDAY/NEW YEAR OFFER FROM Salon 7! Objective: Promote Salon 7 on B103 & The Shark throughout the Holiday.
STATION PROMOTIONS. Campaign Overview Our station partner in Portland ran a Sam Smith Seattle Giveaway during the month of January. The campaign leveraged.
9/15/ A Just Perfect Proposal Matrix Warehouse Computers.
Retail Industry Your Company. [Your Company] can help you… ˃ Reel in more first-time shoppers ˃ Boost repeat customer visits ˃ Bring in shoppers during.
Our Objectives For “All Aboard” We’ve discussed some of your marketing goals and what is needed to maximize the impact of your brand. –Primary branding.
Here’s Your Sweet Deal Details: :60 recorded announcements Sat-Thu 6a-12m. You will get :30 exclusive ad copy inclusion in these :60 promotional.
Marketing Agencies Your Company. [Your Company] can help you… ˃ Create, manage, and measure digital campaigns ˃ Engage your audience with both inbound.
MOBILE MARKETING SALES PLAN. MOBILE MARKETING: Launching Muve Music in an Integrated Campaign By adding a SMS Text call-to-action in all your ads, we.
UNCHARTED… is 94.3 The Shark's Digital platform for Unsigned Artists. Hosted by The Shark’s Rick Eberle, covering the tri-state area with a focus on Long.
Michael Tallarida Account Executive
Mobile Integration Traditional Media.
THE SEASON TO BE JOLLY! A special time for friends and family to come together and celebrate the Christmas season!
SUPER PERK. What is a SUPER PERK? A SUPER PERK is a PERK offer that has: – More promotion – More excitement – More dedicated inventory than any deal in.
“Boston Rob” Boston Rob from The Show M-F 6am-10am Boston Rob has been in the radio business since He got his start with ROCK and The Show.
Sherwin Williams Group 4 Jimmy Liao Kim McCullars Christina Nguyen Michelle Tamez Amanda Trapp.
Marketing Agencies eMarketingBoost. eMarketingBoost can help you…  Create, manage, and measure digital campaigns  Engage your audience with both inbound.
 NEED  Food  Water  Clothes/shoes  Homes  Phones  Gas for cars  WANT  Accessories  Junk food we don’t need (eating out)  Online shopping.
TalkisCheep.com 2011 Media Kit Prepared by Africa Hannibal, Founder & CEO “The First Location Based Coupon & Loyalty Reward Social Network ”
Paradigm Shift Social media is everywhere – One in every 4.5 minutes online is spent on social media – Facebook is the #1 most trafficked website in the.
Local Offers Opportunity. Consumers - looking for good deals / Find and share the shopping experience 1 1 CBS uses local assets and broadcast power to.
Available in 1,400 markets and all 50 states. The choice of over 7,000 merchants and 5,000,000 subscribers. A complete Internet-based marketing service.
Triton Digital Presented to: Illinois Lottery. Engagement Network ADVERTISERS LEADING THE SPACE 2 OVERVIEW The Triton Digital® engagement network enables.
Triton Digital Proposal For: O’Reilly Auto Parts.
Presented to: Space 150 Dan Murphy Triton Digital.
Present Christmas Concentration. Remember the game of Concentration you played as a child where the objective was to match like cards? Bob and The Wolf.
THIS PRESENTATION IS PROVIDED BY (Put your Info here) Your Company Name Here
KJOY & Ehrenman & Khan Present….. In the weeks leading up to Mother’s Day…KJOY & their friends Drs. Ehrenman & Khan want to Salute the Mom’s that make.
PERKS Pizza Palooza January , Overview of Campaign 1 week campaign to highlight specialty category with chance of winning. –Local Markets.
CUTEST PET PHOTOGRAHY CONTEST. Example of Homepage Flashbox promoting online contest SUBMIT YOUR PHOTO AND YOU COULD WIN A $300 BERGER BROTHERS GIFT CARD!
Presented to: BP Fuels Triton Digital. Objectives Objective: Launch messaging of Driver Rewards and entice BP’s target audience to sign up Campaign Overview:
REACH RELEVANCE RECEPTIVITY of time spent listening since 2003 of consumers every week % of audience through commercial breaks 92 % The indisputable,
Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.
Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.
Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.
Launching Your Loyalty Program © Nova point of sale 1 20 Best Practices to Increase Enrollment
CBS Denver Digital The CBS Digital Advantage. CBS Digital National & Local Coverage.
RACE FOR LIFE 2016 WITH CHIVERS SPORTS RACE FOR LIFE 2016 WITH CHIVERS SPORTS.
We help businesses achieve online success! © All rights reserved. 8-digital.com - Proprietary and Confidential.
DID YOU KNOW? 65% OF NEW BUSINESS COMES FROM REFERRALS OF CONSUMERS ARE WILLING TO REFER AFTER A POSITIVE EXPERIENCE 83 % 29 % ACTUALLY DO OFFERING A.
Get Mobilized Today at 360Apps.me
Digital Media Opportunities
DIGITAL GAME SCRATCH TO WIN
Get Mobilized Today at 360Apps.me
Presentation transcript:

Denver Perks A Cashless Marketing Program Presented to: Lawrence Yee & James Aragon - Japoix Presented by: Allison DiPaolo Phone:

How Denver Perks Works 1.We collaboratively create a great offer that entices our fans to buy. The offer will be available for 7 days, creating urgency to buy now. 2.Entercom simultaneously leverages its marketing assets on your behalf – radio talent, websites, database, text database, facebook, Twitter and more – to market and promote the offer to our fans. 3.Consumers go online to to purchase your offer and Entercom handles all aspects of the sale and fulfillment. 4.You receive a percentage of the net revenue* from all sales. 5.Our fans visit your business to redeem the certificate, often spend more (appetizers, wine, products, additional services) & bring their friends or family. 6.You can validate certificates in real-time via phone, text, online, barcode scanner or simply checking off from a printed list. *Net revenue = gross revenue actually collected by Entercom (net of any returns or credits), minus 3% for credit card processing fees. Entercom shall pay Merchant its share** of Net Revenue within 30 days after the end of each month. **Minimum of 100 certificates must be sold in order for Entercom to pay percentage back.

Benefits of Denver Perks 1.Cashless Marketing System 2. Guaranteed Customers through your door 3. Power of Integrated Marketing Dedicated to 100,000+ opt-in subscribers Reaching over 1.3 million listeners across 4 leading Denver stations’ platforms 4.Revenue Share Opportunity – A percentage of the profits come back to you! 5.Service and Follow-up from One Local Account Rep 6.Fast, Measurable Response 7.Opportunity to Upsell Customers and turn them into Loyal Customers 8.Social Networking & Increased Word-of-Mouth Friends share your offer with other friends via and/or social networking Facebook & Twitter promotion through Denver Perks accounts

Denver Perks is superior to other Group Buying Programs. Here’s why... Denver Perks puts the power of its fan base to work for select businesses like yours that we know will resonate with our fans. Our fans are engaged with our stations – they love our programming and our personalities and they listen and interact wherever they are – at work, at home, in the car, and more. Your business is introduced and branded to our fans by our stations and their personalities. You reap the benefit of the association and we benefit from an ongoing relationship with you. All at NO CASH OUTLAY and NO RISK to you.

Marketing Assets: More than an Marketing AssetsKOSI 101.1Alice The MountainStudio 1430 On-Air Mentions Read by Talent* – Day of Offer3333 Perks to opt-in Database (100K+) – Day of Offer Text Alert of Offer – Day of Offer Mentions in recorded Perks commercials** - Mon-Sun8888 Internet Radio Spots - Mon-Sun15 Social Media Posts on Denver Perks Accounts – Day of Offer Facebook & Twitter Facebook & Twitter Facebook & Twitter Facebook & Twitter Giveaways for On-Air, Online or Facebook Contests Optional*** Total Marketing Value: $17,840 *On-air mentions subject to each station, offer must be deemed appropriate for audience. **Rotating :60 Denver Perks branded spots Mon-Sun promoting offers of the week. Shared presence in minimum of 50% of these spots. ***Giveaway offers and specific mentions subject to station and talent availability.

Digital Assets - Dedicated Text Alert : Homepage Feature Today’s deal from Denver Perks is $50 of Italian Food & Drinks for $25 at Maggiano’s Little Italy! Visit m now to purchase. m Text STOP to quit.

Validating Denver Perks Certificates 1. WEBSITE Go to: Enter: Login – dealoftheday & Password – dealoftheday Enter 8-digit validation code 2. PHONE Call and enter 8-digit validation code 3. TEXT MESSAGE (SMS) Text: BBD[space]R[space]8-digit validation code to Example text: BBD R PEN & PAPER Manually check off printed list of purchasers & validation codes 5. BARCODE If you have a scanner, a series of barcodes can be added to the certificates. Need to check system 5 days before launch to make sure scanner compatible.

Denver Perks Program Summary Japoix Receives Dedicated Denver Perks with a Buy Now option to 105,000+ opt-in subscribers the day your offer goes live. LIVE MENTIONS: Live on-air promotion across all 4 Entercom stations the day your offer goes live to include a minimum of 12 live mentions (1 per daypart/per station) creating urgency to purchase your offer that week. DENVER PERKS SPOTS: Inclusion in Denver Perks branded :60 promo commercials to run across all 4 Entercom stations rotating the week of your offer (Mon-Sun), shared with 1-2 other offers of the week. Minimum of 16 spots. TEXT ALERT: Text alert of offer the day it goes live. INTERNET RADIO: Denver Perks branded spots with your business mentioned across all 4 Entercom station websites the week of your offer (Mon-Sun). Minimum of 60 spots. SOCIAL MEDIA: Promotion through Denver Perks facebook and Twitter accounts. SHARED REVENUE: 25% of the Net Revenue from the certificates sold within the 1-7 day timeframe. Japoix Provides QUANTITY: Minimum of 1000 offers to be sold PROMOS: 5-10 extra certificates for giveaways and internal use ENTICING OFFER: Attractive offer mutually agreed upon by both parties ARTWORK & COPY: Copy, graphics and logos as needed GREAT CUSTOMER SERVICE: Full compliance on redemption