Improving business through people or “everything I ever needed to know about social networking I learned from my 12 year old on Myspace…”

Senior Account Executive Safari Books Online 18 years Sales, Marketing & Business Development BizNetwork for E&Y 1997 Last few years using, researching and writing about enterprise social software and social networking

Start of a public speaking career Welcome to the world famous Jungle Cruise…

Screen shot from wayback machine

Searcher Magazine July 07 Sept

History of Social Software 1940’s 2007

Karen Huffman National Geo Society LexisNexis Innovation Award Manage the Intranet Improve Relationships Wiki, Blogs & RSS Global users, improve communications, productivity

Christy Confetti-Higgins SunLearning, Digitial Libraries & Research Active working with SecondLife and the Sun Pavilion Sun’s MPK20 – SecondLife for the Enterprise Team Meetings Personal Space Sharing Applications

Aerospace Company Stealth Sandbox a.k.a. Skunkworks I could tell you, but then I’d have to… RSS Feeds, Wiki & Sharepoint 30 – 40 blogs 10 active wiki (4 are library) internal iGoogle Page, AIAA, Get Abstract, IEEE, APQC, Library Spotlight, III: output RSS feed nightly (a new books feed & Mongraphs and Serials)

William Hayes BiogenIdec Thought leader Getting more resources 3 librarians 5,000 employees CMS – Druple Wiki – Atlassian eRooms – Documentum CoP – Web Forum RSS Feeder – NewsGator Expert finder – Scilink Collaborative Bib - Quosa

How to get started? Reading & research Talk to others Personal use / experience Sandbox Proof of concept Pilot

Why does it matter to you? Content MS HR MS Information MS Integrated Library Software/Sys Enterprise Resource Programs KM Collaborative Software

Why does it matter to you? Sanofi Aventis

 Organizational change  Identifying key influencers for strategic change or restructuring  Monitor integration of staff following mergers and acquisitions  Communities of Practice  Detecting and bridging gaps  Measuring return on investment  Improving Collaboration  Identify weaknesses  Team building  Bridging Relationships  Mergers and acquisitions  Partner strategy Leadership development  Identifying high performers  Succession planning Innovation  Connecting people and ideas  Identifying key energy sources in an organization Knowledge management  Identifying expertise  Assessing connectivity and access of existing knowledge assets  The lost knowledge problem Source:Social Network Analysis Jumpstart Series, 2006 Early & Associates

Where are you in the participation curve?

Awareness Networks 80% of MD searches for people

SUMMARY TOP 3 Points

Select Minds Professional Services Co 5 years $5.7 million $71 million ROI

Visible Path What would Linkedin/FB/ Myspace be if they indexed all employees & employee relationships?

Connetbeam Honeywell Tagging Enterprise Search

2.0 Events m/conference nference.com workshops/SCS2005/ t.com/

Design Attracting new members Structure of the community Encouraging participation Stimulating social interaction Social Networks Research Report

Gartner Nikos Drakos Anthony Bradley

Books The Value of Hidden Networks Starfish and the Spider Net Work The Virtual Handshake Six Degrees of Separation Linked Tipping Point Wikinomics Mavericks at Work The Long Tail

The Virtual Handshake How to Why to David Teten Scott Allen

Net Work Patti Anklam

The Starfish and the Spider P2P Networks v. Music Industry (Apaches)

We Are Smarter Than Me Eli Lilly Amazon.com Dell Computers Cambrian House Angie's List Proctor & Gamble

Web Resources SLA KM Division Wiki M/KMD

Rich Hoag Honeywell Eng. Div. Corp E- Learning

Summary Users add value (and you are we) If you don’t use it how can you every deploy it You have a very important role to play Get on the bus or get run over

Christian Gray (323) 806 – 5856