Offline & Online Marketing Go Hand in Hand

What?! Not Everything Involves the Web??

Offline marketing still works: –Newsletters –Public relations –Back-end campaigns –Community involvement –Book promotion –Good old fashioned networking Offline & Online Marketing

What is so great about marketing is that all of your online activities can be coordinated with your offline marketing tactics.

Public relations: –Secure appearances on TV shows –Get interviewed on radio programs –Be quoted in the newspaper –How do you get in front of the media? Reach out to them!! Offline & Online Marketing

Take full advantage of your offline PR: –If you were quoted in a local newspaper, make sure that you write a blog about the news piece and post it on your website. –Send a tweet on Twitter, or post a comment about it on Facebook. –Get a link from the news site, if you can. Offline & Online Marketing

Branding: –Branding is a bit unique in that it can apply to both your online and offline strategies. –Remember that you are a brand! –Focus on what makes you different from your competitors...there has to be something. –Your marketing materials, advertisements, and even company culture must reflect your brand and how you want to be perceived. Offline & Online Marketing

Community & Charity Involvement: –Are you active in the community or in a local charity? If not, you should be for a variety of reasons. –Not only is there the goodwill factor of helping others around you—our responsibility as good citizens—but there is also a marketing impact. –These activities increase media attention. –You may be able to get a link too! Offline & Online Marketing

Back-end campaign: –A back-end campaign that follows up with your contacts is essential. –Your most valuable asset isn’t your office, furniture, computers or staff. –The database that you maintain of prospects and clients is the real “gold” of your business. –Your follow up marketing shouldn’t be limited to offline or online materials only. Offline & Online Marketing

Book promotion: –If you don’t have a book yet, you need one. –Make sure you have a hard copy that can be distributed. –Promote your book to the media—send mailers and s...make phone calls. –Leave copies at related businesses. –Get on Amazon too with a Kindle version! ( publishing/help) Offline & Online Marketing

Network online and offline. Offline & Online Marketing