Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. WELCOME

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. We make complicated things easy. Simplicity is profound.

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. Registration: 3-3:30 PM Introduction Panel Session Program: 3:30 – 5 PMNetworking Reception: 5 PM – 7 PM

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. NETWORK: N0Us PASSWORD: IAmAGuest

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. WIN WIZARD TIX!

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. MARCH 14, 2013 THINKING THURSDAYS Interested in Becoming a Certified Meeting Planner?

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. Keep Checking Back for Future Learning Opportunities!

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. Reaching the Digital Attendee

Tweet Something! #DCThinkThurs An Experienced Group … 28 Years 25 Years 44 Years 25 Years21 Years 143 Years of Combined Experience

Tweet Something! #DCThinkThurs 143 Years Ago … It was 1870 Ulysses S. Grant was our President Major League Baseball wasn’t in place yet Alexander Graham Bell was working on the first telephone...

Tweet Something! #DCThinkThurs Agenda: Reaching the Digital Attendee The Virtual Journey Industry Dynamics Extending Your Reach Virtual Applications What Does the Future Hold? Results and Revenue

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. The Virtual Journey Industry Dynamics

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. Reaching the Digital Attendee February 21, 2013 Chris Price, Vice President Graphic Arts Show Company Producers of GRAPH EXPO and PRINT

Tweet Something! #DCThinkThurs Virtual Preview & Virtual Recap GRAPH EXPO 2010 Online Virtual events strategically integrated into the physical show Attendee marketing campaign GRAPH EXPO – A Virtual PreviewAugust 19 th and archived GRAPH EXPO – McCormick PlaceOctober 3-6 GRAPH EXPO Virtual RecapNovember 3 rd and archived

Tweet Something! #DCThinkThurs GRAPH EXPO Virtual Preview Landing Page

Tweet Something! #DCThinkThurs Networking Lounge; Moderated Chats; Multi-Lingual Support

Tweet Something! #DCThinkThurs Resource Center for Additional Information

Tweet Something! #DCThinkThurs Virtual Show Floor

Tweet Something! #DCThinkThurs Virtual Booths & Virtual Booth Staffers

Tweet Something! #DCThinkThurs Prize Center Drives Behaviors

Tweet Something! #DCThinkThurs Fantastic Attendee Metrics GRAPH EXPO: A Virtual Preview – Live Day Data Registered 1,102Attended % Average Time inH:M:S Virtual Show 2:59:08 Average Time inH:M:S Each BoothVisited0:11:45 Presentation Activity332 Unique Visits to Sessions

Tweet Something! #DCThinkThurs The Good, The Challenges, and The Struggles GOOD GASC Perceived as Innovative Cutting Edge Marketing Fantastic Metrics CHALLENGES Awkward Browser Issues for Attendees Low Attendee Registrations Marginal Online “Attendance” STRUGGLES Poor Engagement/Interaction with Online Attendees Poor Transition of Physical-Online Show Components

Tweet Something! #DCThinkThurs Interesting Takeaways GRAPH EXPO: A Virtual Preview – Live Day Data 22 Exhibiting Companies on Virtual Show Floor Exhibitor with Most Unique Booth Visits: Kodak – 143 Exhibitor with Most Time Spent in Booth: Xerox – 16 minutes, 18 seconds (average) Physical Show Registrations from Virtual Attendees: 153 Most Clicked & Consumed Link-Resource in Virtual Booths: VIDEOS

Tweet Something! #DCThinkThurs Building a Better Online-Virtual Mousetrap Video Clips Video Presentations Blogs Social Media Map Your Show (Physical Show Planner) – Full Exhibitor Directory

Tweet Something! #DCThinkThurs NEW GASC Channel

Tweet Something! #DCThinkThurs Content Creation and Management Exhibitors At our Physical Show At meetings At other events Co-location Partners Seminar Presenters/Speakers In-House Content Awards and Technology Innovations Attendees and Potential Attendees

Tweet Something! #DCThinkThurs Video Clip Content Exhibitors Show Content & Attendee Testimonials Event Key Contacts Seminar – Session Presenters

Tweet Something! #DCThinkThurs The GASC Channel Consumption – Views Launched 4 weeks prior to physical show 80 videos – over 9,000 views in first 5 weeks Fresh content added weekly New content being planned & filmed Expanded outreach to build viewership

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. Extending Your Reach Virtual Applications

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. What Does the Future Hold? Results and Revenue

Tweet Something! #DCThinkThurs © 2011 Freeman. All rights Reserved. Proprietary & Confidential. Final Thoughts

Tweet Something! #DCThinkThurs Real World Examples: PCMA 2011 Stats Las Vegas 3500 onsite 444 virtual attendees 2012 Stats San Diego 3,800 onsite 600 virtual 112 virtual attendees converted to onsite attendees from 2011 ($995 x 112= $111,440)

Tweet Something! #DCThinkThurs Real World Examples: PCMA 2013 Results Summary 683 attendees participated in the Hybrid event 70% of those who registered attended - far surpassing the 40% average benchmark Who Attended? 33% association meeting professionals 15% independent meeting professionals 9% corporate meeting professionals 9% government, smerf and pco/amc meeting professionals 34% were either suppliers or chose not to provide their affiliation 266 members 577 non-members 21 countries represented

Tweet Something! #DCThinkThurs Real World Examples: AORN 0 Very positive response from Attendees Average log-in time per user was 2.75 hours (excellent) Exhibitors requested Sponsorship Opportunities