1. Exhibitor Resources & Marketing Programs Hosted by: ATIA Chief Operating Officer, Caroline Van Howe Presenters: ATIA Conference Tradeshow Manager, Kendra Afeld ATIA Sales Manager Sara Kolovitz

2. 2 Agenda 1.Welcome 2.VIP Discount Program: Learn How to Earn Savings on Future Booth Purchases 3.Attendee Appointment Bookings 4.Exhibitor Profile and Advertising Schedule 5.Exhibitor Service Center 6.Onsite Schedule – including revised Exhibit Hall hours

3. 3 Win FUTURE Booth Savings Exhibitor customer registrants win you: Free single booth space* when 25 paid conference attendees register using your exhibitor code ($1,800 value) 50% discount* on single booth space when 15 paid conference attendees register using your exhibitor code ($900 savings) * Prizes awarded for ATIA 2012 Orlando booth space.

4. 4 VIP Discount Program: Major Takeaways 15/25 registrations earned = booth savings for 2012 Orlando Unique exhibitor registration code ATIA 2011 Orlando conferences e-mails template available to customize with your unique registration code Event Marketing Toolkit reference web page Event Marketing Toolkit

5. 5 Attendee Appointment Bookings Attendee Appointment Requests Notification of Appointment Requests Maintenance of Appointment Schedule

6. 6 Exhibitor Profile Promotion Profile Information must be submitted by December 17 th in order to be included in any onsite Orlando 2011 marketing materials.

7. 7 Add-on Marketing Opportunities Registration Bags (Shared) - $4000 Hotel Check-In Welcome Package - $5000 Passport to Prizes - $300 Meter Board - $2000/$1500 (Member Rate) Registration Bag Inserts - $1200/$1000 (Member Rate) Full Page Blue/White Exhibit Guide Advertisements - $1000/$750 (Member Rate) Half Page Blue/White Exhibit Guide Advertisements - $750/$500 (Member Rate) Contact sales@atia.org or via phone (877) 687-2842

8. 8 Exhibitor Service Center Feature Reviewing the Service Manual information Registering Booth Personnel Lead Retrieval Exhibitor Communications Paying Balance Dues

9. 9 Onsite Schedule: revised Exhibit Hall Hours Wednesday, January 26, 2011 5:30 – 7:30 p.m. (Exhibit Hall Sneak Preview Hours - sponsored by Microsoft) Thursday, January 27, 2011 10:00 a.m. – 1:00 p.m. (10:20 a.m. - 1:00 p.m. Unopposed Hours) Hall Closed (Lunch Break) 1:00 p.m. – 2:00 p.m. 2:00pm – 5:00pm Friday, January 28, 2011 10:00 a.m. – 1:00 p.m. (10:20 a.m. - 1:00 p.m. Unopposed Hours) Hall Closed (Lunch Break) 1:00 p.m. – 2:00 p.m. 2:00 p.m. – 5:00 p.m.

10. 10 Onsite Schedule: revised Exhibit Hall Hours (cont.) Saturday, January 29, 2011 9:00 a.m. – 12:00 p.m. Unopposed hours* Thursday: 10:20 a.m. - 1:00 p.m.; 2:15 - 2:35 p.m.; 3:35 - 4:00 p.m. (3 hours and 25 minutes) Friday: 10:20 a.m. - 1:00 p.m.; 2:15 - 2:35 p.m.; 3:35 - 4:00 p.m. (3 hours and 25 minutes) Saturday: 9:00 - 9:20 a.m.;. 10:20 - 10:40 a.m.; 11:40 a.m. - 12:00 p.m. (1 hour) * To Educational Sessions ONLY, Hands on Labs still occurring during hours listed

11. 11 Questions Thank You Questions or suggestions pertaining to this presentation should be directed to: Andrea May 708.654.4016 marketing@atia.org marketing@atia.org