1. HBAA
PARTNERSHIPS
Sponsorship packages 2019

2. Strategic statement
HBAA is the business events and hospitality association that drives, promotes and models good business between its members.
It champions best practice, ethical working and sound commercial judgement, making HBAA membership the mark of quality assurance for the sector. .

3. About us
HBAA is a not-for-profit trade association with around 200 venue members and 80 agency members.
Our venue members include global brands such as Hilton, Marriott and Accor, and chains such as Macdonald, Hand Picked and Principal Hotel Group, as well as independent properties and serviced apartments all over the UK.
The agency membership is made up of organisations which act as intermediaries for corporate and public sector clients, providing a range of services around accommodation and meetings procurement, as well as event creation, delivery and logistics.

4. Sponsorship objective
To date HBAA membership welcomes over 300 organisations who work collaboratively, using the support of the HBAA Code of Practice which underpins the association.
We recognise that some industry suppliers would like to be involved in the association’s network but are not eligible for membership.
Sponsorship provides these brands with the opportunity to showcase their products or services to our members and build enduring and mutually beneficial relationships.

5. Event Outreach 2019 Date Location Event Name Expected Numbers January
Park Plaza Victoria
Annual Dinner
320
July
Midlands
Annual Forum
350
September
TBA
International
Forum 80
November
Members Meeting
130

6. Annual Forum Sponsor Key Benefits
Associate your brand with recognised and successful companies
Increase awareness of your services or products
Contribute to a key industry event
Develop relationships and networks
Raise your profile with the event attendees
Reach over £3bn of potential hotel, events and venue business
Improve the effectiveness and efficiency of your marketing efforts
Support annual business objectives and budget planning
Enhance credibility with potential new customers
Annual Forum Sponsor
Key Benefits

7. Opportunities for Annual Forum Sponsorship
Headline Sponsor
Exhibiting Sponsor
Content Sponsor
Exclusive 30 minute “campfire” content session *
Recognition in Welcome and Closing Address
Table top or pop up banner stand presence in the refreshment area throughout
Name attached to the lunch
Opportunity to theme lunch
Full page presence in the Forum app
Place/s at the Forum with refreshments and lunch
*(2)
*(1)
* (1)
Place/s at the Forum drinks reception and dinner (accommodation and extra guests available at additional discounted cost)
Company logo, feature and click through on Forum App
Company logo on the registration website
Multiple year discount
Unique and exclusive opportunity – one sponsor for this category
Opportunity to offer business card prize draw to obtain details of members
Cost (excluding VAT)
£5000
£750
£500

8. Annual Dinner Sponsor Key Benefits
Associate your brand with recognised and successful companies
Increase awareness of your services or products
Contribute to a key industry event
Develop relationships and networks
Raise your profile with the event attendees
Reach over £3bn of potential hotel, events and venue business
Improve the effectiveness and efficiency of your marketing efforts
Support annual business objectives and budget planning
Enhance credibility with potential new customers
Annual Dinner Sponsor
Key Benefits

9. Annual Dinner Sponsorship includes:-
Headline Sponsor
Unique and exclusive opportunity – one sponsor for this category *
Recognition in Welcome Address
Table top or pop up banner stand presence in the drinks reception area
Places at the dinner for your company or industry guests of your choosing
*(6)
Company logo on the registration website
Company logo on all Annual Dinner collateral and digital marketing
Multiple year discount
Cost (excluding VAT)
£5000

10. Supplier Partner and Associate
HBAA Supplier Partners and Associates enjoy a valuable opportunity to engage with HBAA members over a full year.
Understanding how crucial it is for sponsors to derive true return on investment, these two packages will provide you with maximum penetration, continuity of access to Association members, and effective reinforcement of your message over an extended period.

11. Supplier Partner – annual inclusions :-
Presence on HBAA website home page and in Supplier Partner area showing company branding, links to full company
profile page, link to your own website, contact details etc.
Two relevant articles per year in the HBAA e-bulletin (content to be informative, not a sales pitch)
One complimentary place at every members’ meeting
Two complimentary places at the Annual Dinner
Branding presence on the Annual Dinner menu
Two complimentary places for the duration of the Annual Forum – dinner and accommodation available at additional cost
Digital presence on the Forum app
Logo and Branding at the Forum and Annual Dinner
Official recognition as an Association Partner by Key Presenters at The Forum and Dinner
HBAA Supplier Partner logo for use on your own print work and for digital marketing
£ VAT per annum

12. Supplier Associate – annual inclusions :-
Presence on HBAA website home page and in Supplier Associate area with company branding, link to
a full company profile page, link to your own website, contact details etc.
One complimentary place at the Annual Dinner
One complimentary place for the duration of The Forum – dinner and accommodation available at
additional cost
HBAA Supplier Associate logo for use on your own print work and for digital marketing
£ VAT per annum

13. Opportunities for Annual HBAA Sponsorship
Supplier
Partner
Associate
Presence on HBAA website home page and in Supplier area with company branding, a link to a full company profile page, a link to your website and full contact details *
Two relevant articles per year in the HBAA e-Bulletin (content to be approved)
One complimentary place at every members’ meeting (networking opportunities)
Complimentary place at the Annual Dinner (networking opportunities)
* (2)
* (1)
Branding presence at the Annual Dinner
Complimentary place at the Forum on a Day Delegate basis
Exhibition stand space at the Forum
Digital presence on the Forum app
Logo and branding featured at the Forum and Annual Dinner
Official recognition as an Association sponsor by Key Presenters at the Forum and Dinner
HBAA supplier logo for use on your own print work and for digital marketing

14. Angie Mason (HBAA Chair ) –
ARE YOU IN FOR THE JOURNEY?
Contact us:
Juliet Price (Consultant Executive Director) –
Angie Mason (HBAA Chair ) –

15. We’d love to hear from you
THANK YOU
We’d love to hear from you