1. Confidential 1 Restricted - Confidential Information © GSMA 2009 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy GSMA Mobile World Congress – Official Media Opportunities October 2012

2. Confidential 2 GSMA Editorial products Mobile Business Briefing www.mobilebusinessbriefing.com Show Dailies Mobile Apps Briefing www.mobileappsbriefing.com www.mobileworldlive.com

3. Confidential 3 Show Daily overview Only official publication of the MWC 4 editions, Mon – Thurs Total print circulation of 40,000 Written & designed onsite, printed in Barcelona ~10 onsite editorial staff, 2 designers Available in print, digital and email formats Content includes:  News (general/apps/money/health)  Analysis features  Sponsored Editorials  Advertorials  Display ads  CxO feature interviews  Exhibitor News  Conference guide

4. Confidential 4 Demand vs Supply... 8 pages of news per issue Approx 10 news stories per page (including 4 NIBS...) Approx 80 stories per issue = Approx 320 news stories in the 2013 Show Dailies BUT... Approx 1,500 exhibitors!

5. Confidential 5 Maximise your chances of News coverage...  Contact us weeks in advance – avoid sending releases 9am Monday morning  We love embargoed releases and respect NDAs  Offer us exec interviews prior to the show  Is your company speaking at the conference? We run Speaker Q&As all week  We love imagery, especially photo captions  If it’s ‘NIBworthy’, flag it as a NIB; we always need fresh NIBS!  Tweet away... @showdaily  We can only attend a very limited number of onstand meetings  Our first issue is the most challenging to fill for content... So your biggest opportunity!

6. Confidential 6 Sponsored Editorials Full page exposure Bylined 1,000-word 'Opinion Ed' that includes illustration or relevant photograph A set of editorial guidelines has been established to maximise value Demonstrate thought leadership

7. Confidential 7 Exhibitor News  Exhibitors are able to guarantee coverage in the Show Daily by taking advantage of our Exhibitor News product placements  This section includes placements offering a full-colour product image, a 100- word copy of your choice, story headline, & exhibitor stand number with contact details

8. Confidential 8 CxO Feature Interviews Limited availability – exclusive offering Interview conducted and written by our expert reporter team (on subject of client’s choice) Client approves final copy Branded ‘feature interview’

9. Confidential 9 Mobile World Live TV Award-winning broadcast - live from Mobile World Congress 25 February to 28 February 2013 Reaching over 100 delegate hotels and almost 20,000 bedrooms, also available to over 65,000 event attendees throughout the 4-day Congress on large screens located throughout the new venue In addition, the channel will be streamed live to our selection of apps and to the Mobile World Live website.

10. Confidential 10 Mobile World Live TV What's on? Live interviews with CxO level executives and industry luminaries News bulletins Panel discussions Product launches Showfloor features All major press events Mobile World Live Keynotes Get involved We welcome your editorial pitches. We are open to receiving interview requests, information about your product launches or device demos, and submissions to be included on our wide-ranging panel discussion sessions. Contact the editorial team to get involved.

11. Confidential 11 Contact us... (soon please!) Editorial: showdaily@mobileworldcongress.comshowdaily@mobileworldcongress.com editor@mobileworldlive.com Sales: showdailysales@mobileworldcongress.comshowdailysales@mobileworldcongress.com sales@mobileworldlive.com See you in Barcelona!