1. Welcome to XAP Reach Farther 2010
J. Michael Thompson

2. Why are we all here?

3. A Purpose Driven Community
Why are we all here?
A Purpose Driven Community

4. Goal:
Provide you the products and services you need to drive adoption, increase college access, and support persistence.
To change the world
one person at a time

5. Faster and more strategic response.
XAP Strategy:
ADOPT
ADAPT
BUILD
Faster and more strategic response.

6. Solutions and market focus
Organizational Changes:
Solutions and market focus

7. Organizational Changes:
Judy Chappelear
Vice President of Solutions
Work with the Market Managers to identify market needs and how to address them
Increase awareness of the markets
Be closer to our clients to better understand their product development needs

8. Solutions Group Framework
Market Needs
Market Funding Potential
Market Definition
Business Plan - ROI
Positioning
Marketing Plan
Win/ Loss Analysis
Sales Channel Strategy
Buy, Build, or Partner
Buying Process
Customer Acquisition
Distinctive Competence
Solution Map
Pricing
Buyer Personas
Customer Retention
Competitive Landscape
Innovation
Product Profitability
User Personas
Program Effectiveness
MARKET STRATEGY BUSINESS PLANNING PROGRAMS READINESS SUPPORT
Technology Assessment
Product Roadmap
Feature Brief & BRD Approval
Launch Plan
Sales Process
Presentations & Demos
Use Scenarios
Thought Leadership
Collateral
‘ Special’ Calls
Status Dashboard
Lead Generation
Sales Tools
Event Support
Referrals &References
Sales Channel Training
Sales Channel
Confidential. Not for distribution or duplication without prior consent from Xap Corporation. © 2010 Xap Corporation

9. New Solutions Focus: Adding applications to Choices
The National Application Clearinghouse

10. New Solutions Focus:
Reporting and accountability tools

11. Add value quickly More Open Partnership Strategy: Roads to Success
CollegeWeek Live
StraighterLine
Credentials Solutions

12. Features Education planning Career exploration Career planning
Financial literacy
Self-presentation & workplace readiness
Goal setting and planning skills

13. Features Virtual booths Live, interactive video sessions
Large multi-school events
Event registration, marketing materials, and speaker training
Reports and behavioral analysis

14. Features Online studying Online tutorial support
Easy-to-transfer credits

15. Features Transcript processing Expanded transcript reach
Starting in Illinois

16. Organizational Changes:
Roger Clague
Vice President of Worldwide Sales
Building client base
Working with clients in the initial development and contract
Team approach to solutions

17. Organizational Changes:
Romy Teh
Vice President of Program Management
Manages All Development Projects
Business Analysis
Centralized PMO
Quality Assurance

19. Organizational Changes:
Seem Wolsefer
Interim Vice President of Client Services
Manage the Client Success Leaders, Client Services Managers, Customer Service, and Professional Services

21. Organizational Changes:
Felipe Cariño
Chief Technology Officer
Lead the company’s technology group
Develop robust and reliable platform and architecture
Provide technology innovation

22. New Technology Directions:
More contemporary SOA approach S y s t e m I n r o p a b i l
2006
...
2011
2010
2009
2008
2012
ASP Technology .
net Technology
Service Oriented Architecture
Highly Interoperable
Standard Web Architecture
Some Interoperability
New Architecture

23. New Technology Directions:
Partially cloudy

24. Faster, more responsive, and strategically meets market needs
New Technology Directions:
Optimizing all databases
True redundancy
Faster, more responsive, and strategically meets market needs

25. More Open Application Strategy:
National Application Clearinghouse
Institutional Applications
Other Vendor
Applications
Student centric

26. A Purpose Driven Community

27. XAP brand Video