Tourism – chances and challenges Sustainability and Competitiveness: contradictory or compatible ? Ryszard Zdrojewski Reykjavik, February 15, 2008

West-Pomeranian dilemma: Conservation or Exploitation ?

Tourism – chances and challenges Tourism – chances and challenges Reykjavik, February 15, 2008 West Pomerania, the pearl of southern Baltic Sea

Tourism – chances and challenges Reykjavik, February 15, 2008 Some figures about West Pomerania: total area: km 2 population: population density:74 persons / km 2 shoreline:185 km corpland:50 %

Tourism – chances and challenges Reykjavik, February 15, 2008 Natural resources of West Pomerania: woodland:36,03 % inland waters:5,7 % the bay of Szczecin687 km 2 lakes:1.600 protected area:20,5 % ( ha)

Tourism – chances and challenges Reykjavik, February 15, 2008 Protected areas of West Pomerania: national parks:2 sanctuaries:81 landscape parks:7 protected scenery areas:16 ecological croplands:65 (> 10 ha) environmental complexes:18

Tourism – chances and challenges Reykjavik, February 15, 2008 Actual state of global tourism (WTO`06) : international journeys: ~770 mln USD ( ~11%) int. journeys receipts: ~630 bln USD ( ~11%) average unit income (i.j.): ~820 USD (max USA - ~1050 USD, min Africa - ~570 USD) most frequently visited countries: 1. France – (75 mln visitors made 41 bln USD profit) 2. Spain – (54 mln visitors made 45 bln USD profit) 3. USA – (46 mln visitors made 75 bln USD profit)

Tourism – chances and challenges Reykjavik, February 15, 2008 Actual state of global tourism (WTO`06) : travel & tourism industry: ~4% global GDP travel & tourism industry: ~3% global empl. travel & tourism industry: ~4,2% EU GDP travel & tourism industry: ~4% EU empl. travel & tourism economy: ~10% global GDP travel & tourism economy: ~8% global empl. total tourist demand (WTTC`05) : ~6.200 bln USD total tourist demand EU (WTTC`05) : ~2.272 bln USD

Tourism – chances and challenges Reykjavik, February 15, 2008 Actual state of European tourism (WTO`05) : number of foreign visitors:Europe – 416 mln ( ~5%), Central-East Europe - ~14%, North Europe - ~8,5%, West Europe - ~2,3%, South Europe - ~2,3% profits made out of tourist traffic (in bln USD): Spain – 45, France – 41, Italy – 36, Germany – 28, UK – 27. investment outlays on tourism (in bln USD): Germany – 72, UK – 56, France – 29, Italy – 21.

Tourism – chances and challenges Rey kjavik, February 15, 2008 WTO tourism development forecast (by 2020): international journeys:1.561 mln int. journeys incomes:2.000 bln USD Europe will be the most popular travel destination (717 mln visitors, 46% of global market), Central – East Europe will gain the highest growth of tourist traffic (223 mln), the number of interregional journeys will grow faster than the inner one.

Tourism – chances and challenges Re ykjavik, February 15, 2008 Tourism development in Poland (Tourism Institute`05) : travel & tourism economy:(5,6% GDP) 54,2 bln PLN foreign tourists expenses in Poland:20,3 bln PLN domestic travelling expenses:15,7 bln PLN journeys abroad expenses:4,8 bln PLN corporate travelling expenses:10,7 bln PLN investment outlays in tourism:2,7 bln PLN

Tourism – chances and challenges Reykjavik, February 15, 2008 Structure of turist traffic in Poland:

Tourism – chances and challenges Reykjavik, February 15, 2008 Research on turist demand in West Pomerania (ZROT & University`05) : number of respondents: nationality: Polish (384), German (1.199) largest groups of visitors: Polish: aged (25,6%), German: aged (38,4%) least group of visitors: aged up to 24 - Polish: (25,6%), German: (38,4%)

Tourism – chances and challenges Reykjavik, February 15, 2008 Research on turist demand in West Pomerania (ZROT & University`05):

Tourism – chances and challenges Reykjavik, February 15, 2008 Research on turist demand in West Pomerania (ZROT & University`05): Weaknesses of tourist offer

Tourism – chances and challenges Reykjavik, February 15, 2008 Research on turist demand in West Pomerania (ZROT & University`05): Strengths of tourist offer

Tourism – chances and challenges Reykjavik, February 15, 2008 Tourism policy in West Pomerania (ZROT & University`05): Recreational Tourism ( 3xS = Sun, Sea, Sand) Active Tourism (bicycle driving, trekking, sports ) Health & Resort Tourism (cure, rehabilitation, SPA, medical treatment) Specialized Tourism Business Tourism Sightseeing Tourism Cultural & Urban Tourism Maritime Tourism Seaside - zone Supporting forms: Strategic forms:

Tourism – chances and challenges Reykjavik, February 15, 2008 Tourism policy in West Pomerania (ZROT & University`05): Recreational Tourism (woodlands, lakelands) Active Tourism (bicycle driving, trekking, sports) Specialized Tourism (horse riding, hunting, fishing) Health & Ecotourism Educational Tourism Cultural & Urban Tourism Agritourism Lake districts Strategic forms: Supporting forms:

Tourism – chances and challenges Reykjavik, February 15, 2008 Tourism policy in West Pomerania (ZROT & University`05): Frontier Traffic (frontier trade, shopping, educational tourism) Ecotourism (natural parks, islands, landscape & preserved zones) Active Tourism (yachting, bicycle driving) Specialized Tourism Sightseeing Tourism Business Tourism Cultural & Urban Tourism Oder river-basin Strategic forms: Supporting forms:

Tourism – chances and challenges Reykjavik, February 15, 2008 Tourism policy in West Pomerania (ZROT & University`05): DEVELOPMENT OF TURIST PRODUCTS Recreational Tourism, Health & Resort Tourism, Active Tourism, Ecotourism, Business Tourism, Cultural & Urban Tourism, Educational Tourism, Maritime Tourism, Sightseeing Tourism, Specialized Tourism, Agritourism, Frontier Traffic HUMAN CAPITAL NATURAL RESOURCES MARKETING INSTITUTIONAL SUPPORT balance !ergo:

Thank you for your attention ! Ryszard Zdrojewski Commission on Tourism, Union of the Baltic Cities Tourism – chances and challenges Reykjavik, February 15, 2008