Incentive Programs Campaign , 2013 (Trendsetter 13-14)

Incentives for all!  DSMs – FIRST EVER Shopping Spree  Division Team – $2,000 Division Celebration  Sales Leaders – Quilted Laptop Tote and Town & Country Gift Certificate 2

DISTRICT MANAGER INCENTIVE PROGRAMS

Campaign 11 – 12, 2013 (TS 13 – 14) District Sales Manager Incentive Over 3,000 items to choose from!

Campaign 11 – 12, 2013 (TS 13 – 14) District Sales Manager Incentive  You Do You Get: Achieve your LOA 1 Order Goal and receive 80,000 points  Best of the Best: Be one of the top 3 DSMs in your Division with the highest percent of increase over your LOA 1 Order Goal and receive 200,000 points (instead of 80,000 points) The link to the website will be included in the Incentive Launch Guide the week of April 22 nd so you can start window shopping!

Campaign 11 – 12, 2013 (TS 13 – 14) District Sales Manager Incentive Examples of what you can get with your points: Event Tickets – Points vary Fly a Plane – 30,961 points Gas Grill – 46,851 points Mountain Bike – 49,263 points Home Theater System – 78,689 points Drive a Stock Car – 119,761 points Personal Chef for a Night – 177,123 points Kayak – 193,881 points And more!

Campaign 11 – 12, 2013 (TS 13 – 14) District Sales Manager Incentive Important Point Information Shopping Spree points are not redeemable for cash and must be used by December 31, 2013 Any unused points will be forfeited and cannot be redeemed for cash

DIVISION TEAM INCENTIVE PROGRAMS

Campaign 11 – 12, 2013 (TS 13 – 14) Division Team Incentive

 You Do You Get: Divisions that achieve their LOA 1 Order Goal will receive $2,000 for a Division Celebration  Best of the Best: Divisions that are one of the top 3 in their Region with the highest percent of increase over the Division LOA 1 Order Goal will receive:  $5,000 for a Division Celebration (instead of $2,000)  PLUS $500 for each District to have a Celebration

SALES LEADER INCENTIVE PROGRAMS

Campaign 11 – 12, 2013 (TS 13 – 14) All Sales Leaders Incentive  LEVEL ONE: Recruit 3+ New Representatives and receive the Avon Quilted Laptop Tote and Wallet set  New Representatives must have an LOA 1 order of $50 or more and be paid on-time to be counted for this Incentive

Campaign 11 – 12, 2013 (TS 13 – 14) All Sales Leaders Incentives  LEVEL TWO: Recruit 5+ New Representatives and receive the Avon Quilted Laptop Tote and Wallet set and a $100 Gift Certificate for Town & Country  LEVEL THREE: Recruit 10+ New Representatives and receive the Avon branded Quilted Laptop Tote and Wallet set and a $250 Gift Certificate for Town & Country  New Representatives must have an LOA 1 order of $50 or more and be paid on-time to be counted for this Incentive

Campaign 11 – 12, 2013 (TS 13 – 14) LEVEL TWO LEVEL THREE ** With the exception of the tote bag, the other items shown are examples of items available at Town & Country

Campaign 11 – 12, 2013 (TS 13 – 14) All Sales Leaders Incentives Important Guidelines 1900 Series District sales are not included in this Incentive Orders must be paid on time to be counted in the Sales Leader Incentive Caribbean Divisions (Carnival, Sunshine & Oceanview) are eligible to participate in this Incentive and will be treated as one Division included in the Southeast Region. Division Sales Managers in the Caribbean Divisions will be treated as District Sales Managers for this Incentive Avon reserves the right to audit all performance data, including participating Representatives’ sales volume and returns, when determining incentive award eligibility and reserves the right to disqualify or remove any Representative it determines has violated principles of fairness or program intent All dollars shown are in U.S. Dollars Gift Certificates are subject to terms and conditions specified by issuer

REPRESENTATIVE INCENTIVES

Ready. Set. Grow! New Representative Program  Representatives who have $500 total Award Sales in their three Campaigns will receive the “Be Avon” Lapel Pin  Representatives who have $1,000 total Award Sales in their first six Campaigns will receive the “Be Avon” Tote  Representatives who recruit their first new Representative who places an on-time order of $100+ will receive the “Be Avon” Business Card Holder 18

New Representative Retention Supports New Representative retention tools include but are not limited to:  New Representative Sample Bundle (approx. value $8) –All C11 or C12 appointments who place a $50 and above LOA 1 or 2 order –Receive cross-category product samples –2 forms of communication to all Sample Bundle qualifiers:  Invoice message  Training note card dropped into order box  Avon Elements Mass Skincare –Super Earner Flyer Use tickets to drive purchases of Avon Elements in C13 In C13, all NEW Representatives LOA will be eligible to participate in this special Avon Elements Super Earner offer 19

TRACKING & REPORTING

Campaign 11 – 12, 2013 (TS 13 – 14) LOA 1 Order Goals will be posted to the SMO on April 23 rd, 2013 Sales Leader Tracking will be updated on the SMO and DLM Division and DSM tracking will be updated at the close of each mail plan Use the First Order Report in the DMO to view real time first orders: Sort by LOA and exclude any reinstatements from your totals Preliminary reports will be provided the week of June 17 th All exceptions for Divisions, DSMs and Sales Leaders are due on June 28 th Final Achievers will be announced the week of July 8 th

REFERENCE GUIDES

Snapshot Summary of Field SYTA Q2 Incentives Target Group Nat’l LOA 1 order count target is 50,000 orders Reward DSM YDYG – Achieve LOA 1 Order Goal BOB – Top 3 districts per division over LOA 1 Order Goal Shopping Spree  80,000 Pts.  200,000 Pts Division Team You Do You Get Achieve Division LOA 1 Order Goal  $2,000 Div. celeb. Division Team Best of the Best Top 3 Divisions over LOA 1 Order Goal in each Region  $5,000 Div. celeb.  $500 Dist. celeb

Snapshot Summary of Sales Leader and New Representative SYTA Q2 Incentives Target Group QualifierReward For SYTA only Sales Leaders Level 1: 3+ appointments / with a $50 paid order Level 2: 5+ appointments / with a $50 paid order Level 3: 10+ appointments / with a $50 paid order Level 1: Bag & Wallet Set Level 2: Bag & Wallet Set PLUS $100 T&C Gift Certificate Level 3: Bag & Wallet Set PLUS $250 T&C Gift Certificate New Representatives (Appointed in C11 or C12) Place a $50 and above LOA 1 or 2 orderSample Bundle (approx $8 value) New Representatives (C13) LOA will be eligible to participate in this special Avon Elements Super Earner offer n/a Ongoing programs New Representatives Level 1: $500 total award sales in LOA 1-3 Level 2: $1,000 total award sales in LOA 1-6 Level 3: 1st Recruit in LOA 1-3 w/LOA 1 $100 order Level 1: Avon Pin Level 2: Avon Tote Level 3: Avon Biz Card Holder