© VGROUP CASE STUDY — SHL Group Talent Management 40 Countries. 30 Languages. One Brand.
_ © VGROUP CASE STUDY SHL Group Talent Management Solutions SHL Group leads the world in talent management, providing employment testing tools to many of the world’s top companies. When the time came to refresh its corporate identity in 40 countries and 30 languages, SHL turned to us. We repositioned the company as a tech-savvy, people-centred modern market leader. We developed a sophisticated visual identity and defined clear messaging for myriad audiences in different countries. Then we got to work rolling all this out across a huge range of product brands, print materials and digital channels. 2 STRATEGIC BRAND EVALUATION BRAND ARCHITECTURE LOGO & VISUAL IDENTITY PRODUCT IDENTITY BRAND LAUNCH PRESENTATION WEBSITE DESIGN PRESENTATION TEMPLATES BRAND GUIDELINES LITERATURE ADVERTISING SIGNAGE
_ © VGROUP CASE STUDY SHL Group Talent Management Solutions 3
_ © VGROUP CASE STUDY SHL Group Product branding 4
_ © VGROUP CASE STUDY SHL Group Corporate literature 5
_ © VGROUP CASE STUDY SHL Group Corporate literature 6
_ © VGROUP CASE STUDY SHL Group Brand guidelines 7
_ © VGROUP CASE STUDY SHL Group Brand guidelines 8
_ © VGROUP CASE STUDY SHL Group Brand guidelines 9
_ © VGROUP CASE STUDY SHL Group Interactive brand guidelines 10
_ © VGROUP CASE STUDY SHL Group Signage 11 © VGROUP CASE STUDY
_ 12 SHL Group Client testimonial A new definition of our organisation has emerged. It frames our declaration of intent, our motivation to change and our determination to succeed. John Bateson Group Chief Executive SHL Group Thanks to VGROUP, now we have the tools to help change perceptions, drive new marketing initiatives and unite the company around a practical and integrated brand identity system. Lynne Gillan Group Product & Marketing Director SHL Group
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