1. Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications jchenery@iBOL.org iBOL Board Meeting New York, NY April 28, 2011

2. The Elements 1.Introduction 2.Review 3.Strategic Priorities 4.Audiences 5.Key Messages 6.Tools and Products 7.Branding 8.Resources 9.Feedback 10.Timeline

3. 1. Introduction

4. 2. Review Signage Newsletter Nagoya Website Launch Events

5. 2. Review

6. 3. Strategic Priorities 1.Building new channels 2.Putting more “i” in iBOL 3.Switching to High Definition

7. 4. Audiences 1. Primary targets Members Collaborators Partners Media 2. Secondary targets Governments Science institutes/centres Museums etc. Educators

8. 5. Key Messages Answer the key questions: Who are we? What do we do? Why is it important? (outreach and ‘in-reach’)

9. 6. Tools and Products 1.Website - More depth with more detail 2.The Members’ Channel - Utility of connect.barcodeoflife.net 3.Social networks - Connecting insiders with outsiders 4.Newsletter - Remedial measures and economies 5.Media Relations - Targets of opportunity 6.Print, Signage, Merchandise - Annual Report, new brochure 7.Events - Adelaide, Frontiers of Science....

10. 7. Branding Visual ID ManualBranded items Being “on brand”... - Means recognizable and consistent communications - Tells the world who and what we are - Applies to both visual identity and messaging

11. 8. Resources Hard choices among competing priorities Web products Newsletter Annual report Special events Media campaigns

12. 9. Feedback 1.Making expectations explicit 2.Cultivating our communicators 3.Asking questions, listening to the answers 4.Evaluating progress

13. 10. Timeline Planning and managing the information flow: Special events (e.g. BOL conference) Constant updates (website) Opportunities (project milestones) High-profile outputs (annual report)

14. Discussion