1. Plan Motor Insurance Brokers
Keeping a Business Brand Motoring

2. Plan Motor Insurance Brokers
Over 25 years, Plan has grown from small family business to market-leading commercial motor insurance broker. Following a three-way credentials pitch, the company asked VGROUP to align its brand and communications to a new business strategy, focusing on its core road-based business. Our strategic review recommended uniting the Plan sub-brands under the umbrella identity Plan Insurance Brokers. Our strapline Keeping your business motoring aligns with the company strategy and dovetails with the distinctive new logo and visual identity. We produced brand guidelines to support the in-house marketing team in delivering brand communications. Plan’s culture, brand promise and values are now brought to life in every customer communication and interaction.
BRAND PROPOSITION BRAND POSITIONING LOGO AND VISUAL IDENTITY WEBSITE DESIGN BRAND GUIDELINES LITERATURE ADVERTISING STATIONERY

3. Plan Motor Insurance Brokers
Strapline _
Transforming culture
and conduct
Core insight _
We bring clarity to complexity

4. Plan Motor Insurance Brokers

5. Plan Digital brand guidelines

6. Plan A5 promotional flyers

7. Plan A5 promotional flyers

8. Plan Website design and development
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© VGROUP CASE STUDY

9. Plan Website design and development
© VGROUP CASE STUDY

10. Plan Client testimonial
I’m writing this whilst enjoying a Plan branded mug of tea. We had a goodbye old brand, hello new brand party Friday evening and we are going live in the morning. Brand cleansing is truly underway, template work has proven to be an awesome task but worth it. Virtually all the office has been repainted to reflect the branding and the vinyl man should be overlaying this with directional arrows and words in due course. Many thanks for your work on this project and may your legacy live on for many more successful years.
Scott Georgiades Corporate Development Director Plan Insurance Brokers