1. © VGROUP CASE STUDY — Baringa Partners Management Consultants Rebranding the UK’s best workplace 2012

2. _ © VGROUP CASE STUDY Baringa Partners International Management Consultants Specialist consultants in energy, utilities and finance, Baringa Partners (formerly The Structure Group) are consistently voted among the UK’s best workplaces. We helped them capture their strong values and clear personality – quality-focused and professional yet warm and approachable – in an inspiring name and brand identity. With this bold new showcase (and brand management support to make the most of it), Baringa Partners now looks and sounds every bit as impressive as its unique culture feels. 2 STRATEGIC BRAND EVALUATION NAMING LOGO & VISUAL IDENTITY BRAND GUIDELINES BRAND LAUNCH PRESENTATION DIGITAL STRATEGY WEBSITE DESIGN & DEVELOPMENT PRESENTATION TEMPLATES LITERATURE PRINT MANAGEMENT PHOTOGRAPHY & ART DIRECTION EXHIBITION GRAPHICS PROMOTIONAL ITEMS

3. _ © VGROUP CASE STUDY Baringa Partners Previous name and logo Before 3

4. _ © VGROUP CASE STUDY Baringa Partners New logotype and symbol After 4

5. _ © VGROUP CASE STUDY Baringa Partners Brand book 5

6. _ © VGROUP CASE STUDY Baringa Partners Brand book 6

7. _ © VGROUP CASE STUDY Baringa Partners Brand book 7

8. _ © VGROUP CASE STUDY Baringa Partners Corporate brochure 8

9. _ © VGROUP CASE STUDY Baringa Partners Corporate brochure 9

10. _ © VGROUP CASE STUDY Baringa Partners Corporate photography 10

11. _ © VGROUP CASE STUDY Baringa Partners Promotional material 11

12. _ © VGROUP CASE STUDY Baringa Partners Website design 12

13. _ © VGROUP CASE STUDY Baringa Partners Website design 13

14. _ © VGROUP CASE STUDY 14 Baringa Partners Client testimonial I just wanted to also drop you a note to thank you for everything VGROUP has done to help us with this launch. The quality of the website, the literature, the logo, etc has been absolutely top class. I know a LOT of hard work and creative thinking went into the rebrand launch, so I wanted to send out my personal thanks. Mohamed Mansour Managing Partner Baringa Partners LLP

15. 4 ISETTA SQUARE 35 NEW ENGLAND STREET BRIGHTON BN1 4GQ TEL +44 (0)1273 573700 brighton@vgroup.com also at: 20 BROADWICK STREET LONDON W1F 8HT TEL +44 (0)20 7734 8855 london@vgroup.com VGROUP.COM Please use your keyboard or the arrows below to progress