1. Connections Recruitment Consultants
A brand to match all ambitions

2. Connections Recruitment Consultants
In the increasingly sophisticated recruitment sector, Connections needed an edge in the market and a focus for their team. They asked us for a new brand centred on a big idea. Our solution tapped straight into the values and ambition of three core audiences. ‘Ambitions matched’ has instant appeal for clients, candidates and employees alike; meanwhile the contemporary visual identity is alive with connections. Integrated across all company communications, the new identity focuses the business strategy around a vibrant brand strategy: Connections_reinvented.
BRAND POSITIONING LOGO & VISUAL IDENTITY STATIONERY COPYWRITING WEBSITE DESIGN RESPONSIVE WEB DEVELOPMENT PHOTOGRAPHY & ART DIRECTION SYSTEMS INTEGRATION SIGNAGE DESIGN BRAND LAUNCH PRESENTATION

3. Connections Previous logo
Before

4. Connections New logotype system
After

5. Connections Logotype system
External overarching brand proposition
Internal overarching employer brand proposition

6. Connections Logotype system
External overarching brand proposition
Internal overarching employer brand proposition

7. Connections Logo system sector extension
Other ways to
use the system

8. Connections Colour palette
Primary colour palette
Secondary colour palette
Inspiring
Friendly
Modern
Sophisticated
Engaging

9. Connections Visual identity photography

10. Connections Website design and development_
username is:
demo and password: connections123
Visit website >
© VGROUP CASE STUDY

11. Connections Responsive platforms

12. Connections Responsive platforms
Recognising that candidates would need to view vacancies on personal (and private) devices, we designed a responsive website offering full functionality across desktop, tablet and mobile. We also developed an application programming interface (API) to handle the exchange of information between information systems and the new website. This link ensured that vacancies were published instantly. A new MyConnections area was introduced, speeding up the application process by allowing candidates to save and quickly submit up to date information and CVs. Job wishlists and application history were the finishing touches for an easily manageable application process.

13. Connections Letterhead and business cards

14. Connections Signage

15. Connections Environmental branding

16. Connections Client testimonial
Right from the start VGROUP understood we were a B2B services business looking not only to define our brand but also to communicate this through distinctive visual identity. Every step of the way from defining exactly what deliverables we could expect through to a passionate involvement in the finished designs, the team shone.
I’d have no hesitation in recommending VGROUP and hope to work together in the future.
Henry Wellesley-Davies Head of Operations and Major Accounts Connections