Basics of Music Video. RJD2 “Let There Be Horns”“Let There Be Horns” 2010, The Colossus Dir. Thom GluntThom Glunt Fireworks “Arrows”“Arrows”

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Presentation transcript:

Basics of Music Video

RJD2 “Let There Be Horns”“Let There Be Horns” 2010, The Colossus Dir. Thom GluntThom Glunt Fireworks “Arrows”“Arrows”

Characteristics 3-5 minutes Advertisement/marketing tool Marries creativity and marketing (and versus) Adds visual element to a song's experience Visual memory for a song A way for audience to connect to an artist Quick cutting...MTV look Is pop culture; defines pop culture

Characteristics Cont'd Quick cutting...MTV look Is pop culture; defines pop culture Sampling/appropriation Uses aesthetics from other media/other media uses its aesthetics

Types of Music Video Cinematic v. Photographic Cinematic Film grammar, narrative/dramatic progression, performance Progressive: time and space (Jonze “Feel the Pain” David Fincher, Spike Jonze, Sophie Mueller Photographic look/feel not really “story”, collage/juxtaposition, texture, color, lighting Sam Bayer, Mark Romanek, Anton Corbijn

Categories of Music Video Performance Story (interlacing narrative) Concept Gag Dance Animation Party/Club Film Clip Hybrid

How to Watch MV Treatment statement What general category(ies) does it fall under? Cinematic techniques and execution Ideology/representation Takeaway

“3 Dreams of Black 2011, Rome Dir. Chris Milk Kanye West “Touch the Sky” The Johnny Cash Project Sponsored by Google Making of... FLAKJAKT “Cascades”“Cascades”

Choosing Music for Final Project Work with a local band or recording artist that you know and you know WILL DELIVER Choose a Creative Commons licensed songCreative Commons MUST allow DERIVATIVES, if it says ND or No Derivatives you cannot use it in a video Moby Gratis Writing Exercise #1