1. The Industries and Exhibition

2. “What They Do” The Roots, 1996 Dir. Charles Stone III – Wassup? Wassup?

3. How the Recording Industry Works Label – Marketing Dept. / Video Dept. – A&R Artist – Recording artist – Songwriter Publishing Distribution Retail

4. How the MV Industry Works Video Commissioner / A&R – Pays 50%, “for hire” – Gets ALL license/royalty revenues Band/Group/Artist – Pays 50% recoup against royalties – No IP revenue Production Company / Director Distro Exhibition / Retail – exclusive/non-exclusive license and pay

5. Roles in MV Production Production company (15%) – Executive Producer, makes $ Director (10%) / AD Producer: organize prod., budget, crew (5%) DP/Camera Operator/1 st AC Key Grip/Gaffer Glam Art Director / Production Designer Editor / Special Efx

6. MVPA Trade Organization for music video production LA and NY based MVPA Awards Promote professional production standards Forum to share ideas and to educate members about the latest developments in the music video industry Connections between production companies, record labels, crews, suppliers and all interested parties

7. Pre-MTV Ready! Steady! Go! (1963) BBC's Top of the Pops (1964)Top of the Pops Radio With Pictures (RadPix 1976, TVNZ) Video Concert Hall (USA and Showtime, 1979) PopClips (1979, Warner)

9. Current Exhibition Cable Networks – MTV / CMT / BET / VH1 / Palladia – Fuse (MSG), MuchMusic (Canada) YouTube / Vimeo VEVO MTV.com / WMG

10. 10 Million streams=$70,000 Google/Labels/uploaders split ad revenue 2011, Google buys RightsFlow – Process royalties for songwriters/composers

11. “Levels” Avicii, 2011 Dir. Petro

12. Industrial Product, Cultural Form Music has been visual medium until 20 th century TV=Family medium; Music=Escape family 3 effects of “promotional video” – Visuals second to song – Ads, so took on ad aesthetics – Initially provided to networks for free; no revenues Radio was precedent to MTV...Top 40/ad/promo

13. Video in the Machine MV revitalized recording industry MV=commercial success Labels have video dept. to distribute to networks and home market Royalties for labels; owners of MV copyright MV production catered to MTV aesthetics Video play could lead to radio play Labels favor MV over tours for promo; live performance begins to mimic the MV

14. Video in the Machine Cont'd Labels...exclusive/non-exclusive network deals 3 months to 3 years; MTV provide cash/ads Viva and vertical integration Rise in MV=rise in “attractive” artists over talent Metal MTV as gatekeeper; indies with lower budget