1. Appendix 4 Institutional Research.

2. Independent labels and bands  Avalon Sounds Ltd  Discrepant  EM3 records  Fat City Records  Guardian angel records  Mesonoxian Recordings  Ninja Tune  Nude Records  Song By Toad Records  Strange Fish Records There are many world wide Record companies that work with an artist to develop them as a brand across different platforms. This is known as synergy and allows an artist to advertise/ broaden their work across technology such as social networking sites or on T.V to shows their talents.

3. Conglomerate Companies There are three big conglomerate record labels. Their large budget allow them to produce music videos for popular bands and artists. Their subsidiary companies mean that they have many options and possibilities to choose from when offering an artist their services. The three main conglomerates within the music industry are: Sony Music Entertainment, Universal Music Group, Warner Brothers Music Group.

4. Famous Music Video Directors  CHIRS CUNNINGHAM: (madonna, Bjrk, Placebo, Dubstar)  TIM POPE: (The Cure, The Darkness, David Bowie, Kaiser Chiefs, Queen)  SPIKE JONZE: (Fat Boy Slim, Ludacris, Kanye West, Tenacious D)  TRUDY BELLINGER: (Girls Aloud, Pixie Lott, The Saturdays, Sophie Ellis Baxter)  RUSSELL MULCAHEY: (Queen, AC/DC, Bonnie Tyler, Elton John, Rod Stuart, Cliff Richard, The Rolling Stones, Boy George)  MARK ROMONEK: (Nine Inch Nails, Jay Z, Michael and Janet Jackson, Johnny Cash, Fiona Apple Robin Williams)  HYPE WILLIAMS: (No Doubt, Busta Rhyms, LL Cool J, Snoop Dogg, Ne-Yo, Shaggy, Coldplay, Beyonce ft. Lady Gaga, Ke$ha)  DAVID FINCHER: (Aerosmith, Paula Abdul, The Motels, Michael Jackson, Don Henley)

5. Famous Music Video Directors Emil Nava- UK Based director. Clients such as Ed SHeeran, Jessie J and Tinie Tempah. Drew his ideas for Jessia J’s video from Tim Burton’s ‘Alice in Wonderland’ Marc Klasfeld- Clients such as Red Hot Chili Peppers, Foo Fighters, Nelly, Kid Rock, Sum 41. (Also directed T.V commercials and shows). He says that RHCP’s have been a big inspiration for his videos. Considering this; I will draw on my own inspirations when making my own video and other directors processes of drawing from their inspiration. Mark Staubach- Unique director since 2008. Clients such as Bruno Mars, fall out boy and the wombats. Known for creating hybrid music videos as he likes to use performance to allow the artists to create their star persona. The video for Andrew Allen’s song loving you tonight, is very simple and has all the correct elements. The minimalistic editing techniques Appear low budget that I could possibly try to make myself.

6. Awards Ceremonies Country Music Awards (CMA) BRIT Awards Kerrang Awards MTV Awards Video Music Awards (VMA) Grammy Awards Europe Music Awards (EMA) American Music Awards (AMA)

7. Synergy Between Products Sponsorships Festivals Tours Interviews TV Slot Video Channel Website CD