Bovée and Thill Social Media in Business Communication Putting new media tools to work in three industries.

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Presentation transcript:

Bovée and Thill Social Media in Business Communication Putting new media tools to work in three industries

Bovée and Thill Business Communication Hall of Fame Specialized Social Networks: Business Focus Biznik: Social network for entrepreneurs and business owners Peers connect and collaborate Discuss issues in their industries Develop relationships that benefit careers and companies

Bovée and Thill Business Communication Hall of Fame Specialized Social Networks: Consumer Focus Segway Social: Social network for owners and fans of Segway personal transporters Riders connect and share stories of how they use their Segways Segway polo teams organize matches Experienced riders share tips and tricks to help newbies

Bovée and Thill Business Communication Hall of Fame Value-Added Content via Online Video Lie-Nielsen Toolworks: Branded YouTube channel Sought-after information on choosing and using premium woodworking tools Message exchange with viewers fosters relationships and solidifies position as a market leader Practical advice improves customer satisfaction

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