1. + GET YOUR MESSAGE OUT BUILD YOUR BRAND MAKE CONNECTIONS BLOGGING AND POSTING CREATE VIRAL CONTENT WHAT NOT TO DO

2. + www.halawriting.com Facebook.com/halawriting @HALAWriting LinkedIn: Heather Proudfoot

3. + BEFORE YOU START

4. + How to determine your vision GOAL/OBJECTIVE MISSION STATEMENT Example: We will use Instagram to showcase our company culture to recruit new talent. BRAND VOICE COMMITMENT

5. + Why bother? We are taking this… … …and replacing it with this.

6. + Determine Your Vision

7. + THE PLAN

8. + The “Big 2” Facebook Fan Pages Business Places “Likes” “Shares” Twitter Followers “RTs” Microblog

9. + Beyond Facebook & Twitter Instagram Pinterest YouTube LinkedIn Google+ Bonus Tools: Google My Business

10. + Who Is Your Audience? Vision Market research Competitors Trends

11. + CHOOSE YOUR CHANNELS SERVICE PRODUCT B2B HUMAN2HUMAN COMBINATION

12. + Explore Your Channels

13. + Channel-Specific Messaging Watch your language! Media matters Contests are not created equal

14. + Schedule it! CONTENT CALENDARS Paper & pen Google Calendar Timing Responsibilities BufferApp & Software

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18. + BUILD A FOLLOWING

19. + Interact

20. + Share Post Content that Interests Your Customers Red Bull knows that their energy drink customers are likely to be interested in extreme activities, so they post videos they know customers will enjoy, even if it doesn’t relate to Red Bull directly.

21. + Follow/Friend Discriminately

22. + Be Authentic

23. + Innovate Caption Contests!!Hashtags!!!

24. + Give Stuff Away

25. + Avoid Scheduling Disasters

26. + Crisis Management Complaints Trolls Event Failures Communication Breakdown

27. + THE MAGIC INGREDIENT

28. + Brainstorm Social Posts

29. + THE ART OF BLOGGING

30. + Why blog? YOU own the content Increase your SEO (aka make Google like you) Drive traffic to your website Tell your whole story

31. + Write often, publish, and forget

32. + Blog about people Partners Customers Success stories YOUR stories Advice & Expertise Guest Blog!

33. + Blog about benefits

34. + Blog about expertise How-to’s Share your knowledge Think “SEARCH”

35. + AVOID Jargon

36. + Proofread. (Then have someone else proofread.)

37. + Brainstorm Blog Posts

38. + CREATE VIRAL CONTENT

39. + Definition of Terms “Viral means that a piece of content has been well-received and widely shared, far exceeding the original poster’s own network.”

40. + MEMES

41. + Viral Video

42. + Make Your Words Go Viral Titles Are Gold 30 Things to Stop Doing to Yourself Why I Won’t Take Your Business Card Marriage Isn’t for You The Little Mistake that Cost Me $7000 a Year Bulleted Lists “Tips” & “Hacks” Personal Stories Capitalize on Current Events

43. + Best Practices Positive Content Helpful Content Highly Emotional Content

44. + What NOT to Do

45. + TRAGEDY - Epicurious

46. + BULLYING - Benchmark

47. + PASSWORDS - Burger King

48. + STAFF - Chrysler

49. + BAD DAY - Amy’s Baking Company

50. + www.halawriting.com Facebook.com/halawriting @HALAWriting LinkedIn: Heather Proudfoot