C-P LUS L OCAL A CTION P LAN B RANDENBURG IMU-Institut Berlin GmbH Scientific Board 22 nd November 2012 Berlin

L OCAL A CTION P LAN B RANDENBURG implemented for the Metal Cluster coordinated with MWE, ZAB and profil.metall based on EASW (9th of May 2012) coordinated with ZAB and MWE involve all cluster stakeholders – 24 participants Cluster and network management Companies R&D institutions Policy / economic development actors Interest groups and other stakeholders SWOT analysis objectives, measures and responsibilities defined -2-

Zukunftsworkshop Metall C-Plus wird im Rahmen des Programms Central Europe/ Interreg IV B umgesetzt und aus Mitteln des EFRE und des Ministeriums für Wirtschaft und Europaangelegenheiten des Landes Brandenburg kofinanziert.

L OCAL A CTION P LAN B RANDENBURG 4 fields of activity, each with key proposals, objectives and measures Innovation, R&D and technology transfer Lead markets, market development and internationalisation Staff and specialists Regional marketing and image -4-

L OCAL A CTION P LAN B RANDENBURG Pilot Action with orientation on future market of „Green Tech / Green Skills“ for the metal industry with 3 objectives in different fields of activity Identification and monitoring of innovative trends and their potentials for the metal industry Lifelong learning concepts, especially in the field of “Green Skills” Increasing economic perspectives by increasing the degree of awareness of the region -5-

-6- Innovation, Research and Development and Technology Transfer L OCAL A CTION P LAN B RANDENBURG ObjectiveMeasuresResponsibilities Resources (A. Available, B. Needed) Potential Barriers strengthening of the networking between SMEs and universities identification and monitoring of innovative trends increase innovation by combination of ideas and approaches innovations and prototypes and new products, cooperative projects universities, chambers of commerce companies cluster management A.public transfer agencies, local network institutions B.communication of the benefits of networking concentration of external financial means more and better absorption of subsidies provision of means by the state influencing the proposal for the new EU financial means schedule Ministry of the Economy of the State of Brandenburg, EU Commission A.political actors and lobbyists B.state’s representation in Brussels? organisational openness as a part of entrepreneurial practice more exchange about ideas and innovations opening production and organization of companies associations (positioning of subject), companies themselves A.ideas B.open structures intellectual property of the individual firms Output strategy paper for the cluster management concerning future cluster strategy and key projects

-7- Lead markets, market development and internationalisation L OCAL A CTION P LAN B RANDENBURG ObjectiveMeasuresResponsibilities Resources (A. Available, B. Needed) Potential Barriers increase of exports of cluster related products and services marketing strategies for foreign markets entrepreneurs consultants universities A.development of concepts B. reliable databases exchanging staff and specialists in the sector international degree programme, exchange of knowledge and education mutual approval of degrees entrepreneurs universities networks / cluster Ministry of Education A. public structures B. concepts, financial means identification of new / future market potentials fair participation, national and international entrepreneurs regional economic promotion agencies cluster management A. research B. support by government

-8- Staff and specialists L OCAL A CTION P LAN B RANDENBURG ObjectiveMeasuresResponsibilities Resources (A. Available, B. Needed) Potential Barriers retention of staff and specialists improvement of wage and work conditions building of incentives systematisation of procurement of trainees and graduates companies, entrepreneurs government chambers of commerce, associations A. specialist conferences B. money for incentives, know-how, possibly professional services lifelong learning concepts, especially in the field of “green skills” / concepts for green jobs in the metal industry improvement of communication between universities and business (“coordination demand- supply”) needs oriented qualification and education with accredited certificates universities, educational providers (IHK) A.development of a concept after consulting with the business needs to be implemented B.support of implementing e-learning systems Output: concept for a project (application) in order to promote and develop green skills in the regional metal industry as the matter of qualified labour

-9- Regional marketing and image L OCAL A CTION P LAN B RANDENBURG ObjectiveMeasuresResponsibilities Resources (A. Available, B. Needed) Potential Barriers developing and supporting soft location factors offers and incentives in the due to culture, education, living and basic social care society as a whole politics, (local / municipal) administration, business companies A.welcome package, cosmopolitanism, naturally, historically, culturally rich places, high living quality B.political support generating good vibes for the region through popular figures / institutions questionnaire of potential multiplicators individual authorities, marketing agencies A.public agencies B.outreach to popular and credible people, marketing concept increasing economic perspectives by increasing the awareness of the sector in the region (internal and external) marketing and communication measures cluster management, associations, companies A.public resources, resources of companies B.concepts, structures Output: promotion material, exhibitions at trade fairs and regional events, cluster video, MLR

Thank you for your attention! Contact Gregor Holst IMU-Institut Berlin GmbH Mail: -10-