1. SV WiRAM - Anja Gomm - March 20021 Local / Regional Economic Development Promotion Main ideas Factors for implementation Relationship to your work Aim:  information on new product development  get your inputs / feedback  motivate your future contributions Contents: LRED as a product

2. SV WiRAM - Anja Gomm - March 20022 LRED and product development Concept paper Product description Refer- ences Human resour- ces Know how Dept. 41 and 45 Regional structures and clients Various projects Training e.g.toolkit SNs Asia

3. SV WiRAM - Anja Gomm - March 20023 LRED promotion, in order to... ... create an interlinked local economy ... multiply impacts ... support ownership with local development ... create local competence to face change ... build comparative advantages

4. SV WiRAM - Anja Gomm - March 20024 So what is LRED? Competitiveness of the economic sector within a defined local setting

5. SV WiRAM - Anja Gomm - March 20025 The main idea of LRED Promotion  LRED Promotion is locally driven ... is essentially about networking ... wants to strengthen the economic competitiveness of the area ... can benefit many parts of society ... involves actors from different sectors ... wants to initiate cooperation / synergies

6. SV WiRAM - Anja Gomm - March 20026 The main idea of LRED Promotion... but...... the mixture is, and the process! The elements of LRED Promotion are not new …

7. SV WiRAM - Anja Gomm - March 20027 LRED Policy? Industrial policy – technological focus SMME policy – firm-specific focus Regional or spatial development policy – network focus LRED brings together key insights from different policy areas:

8. SV WiRAM - Anja Gomm - March 20028 What is new? Targeting measures on particular sectors Strategic coordination of diverse measures The direction!  Self-reinforcing business networks  Influencing the factors of competitiveness With a common goal Within a locality / region

9. SV WiRAM - Anja Gomm - March 20029 Who are the actors in LRED Promotion  Decentralised administration and Government,  Regional development agencies,  Chambers and professional associations,  Individual actors of the local and regional economy (enterprises),  Civil society

10. SV WiRAM - Anja Gomm - March 200210 Who can benefit from LRED Promotion... ?  SMEs and start-ups  Decision makers and implementers in partner institutions  Employees and unemployed  Areas of structural change  Industrial or agricultural areas  Decentralised political entities... and where?

11. SV WiRAM - Anja Gomm - March 200211 Needs to consider for LRED Promotion  Local interest in a 3-5 year process  Ability for local self-management and responsibility of the process  Potential of the area: e.g. economic opportunities, skilled staff, training institutions, existing local initiatives  Local actors and their specific interests

12. SV WiRAM - Anja Gomm - March 200212 Decisive factors I Actors Political framework conditions Dimension Incentive system Financial means Dynamic, initiative, commitment, taking of responsibility Existing policies, decentralisation, budgets, measures Commercialisation, competition, legitimisation Public + private investments Size of area, population, economic region / cluster

13. SV WiRAM - Anja Gomm - March 200213 Decisive factors II Competitiveness through assisting a favourable conjuncture of factors – Private sector activities – Markets – Resources – Institutions – Skilled staff Entrepreneurs, linkages Existing + potential, functionality Physical, technological, infrastructure, attitudes Associations, BDS providers, research units Training institutions, research Potentials

14. SV WiRAM - Anja Gomm - March 200214 Steps in LRED Promotion 1. Planning, initiating the process  Contacting existing initiatives, lining out fields of intervention, agreeing on possible support 2. Identifying the potential  Identifying actors, jointly analysing comparative advantages, planning common activities, formulating visions for the area with indicators of success 3.Developing / strengthening the initiatives  Actors are implementing measures in their organisations / institutions, supporting the common objectives / vision 4. Anchoring and securing the initiatives  Initiatives running on their own accord, new initiatives developing, further specification of the local / regional development objective / vision toolkittools

15. SV WiRAM - Anja Gomm - March 200215 How does this relate to your work? Many sector specific tools are involved in LRED 1.Which tools can supplement your work?  For a more comprehensive impact in the regional context 2.Can you develop new, future perspectives for intervention?

16. SV WiRAM - Anja Gomm - March 200216 How does your work relate to L/RED? 1.What are the changes needed in your sector specific approaches?  To incorporate a regional dimension Many sector specific tools are involved  They need specification for the regional demand e.g. partners involved, starting points

17. SV WiRAM - Anja Gomm - March 200217 Analytical and Process Management Tools Analysis of competitive advantages Participatory analysis and planning Round tables Qualification of decision makers Manage- ment of processes SWOT analysis Creating a common objective / vision Identi-ficationof location al factors

18. SV WiRAM - Anja Gomm - March 200218 Networking Tools Institutional partnerships PPP Initiatives Strategic alliances Network management Exposure visits

19. SV WiRAM - Anja Gomm - March 200219 Private Sector Promotion Tools Development of regional (local) “labels” for trade Setting up of production chains -> value adding Technology transfer Cluster promotion Introduction of new financing instruments for SMEs /FSE SMME promotion tools

20. SV WiRAM - Anja Gomm - March 200220 Setting up of production chains Mapping of the value system (commodity chain) Value adding Market analysis Analysis of production process Current stakeholder analysis Facilitation of business linkages Linkage to Business development services Facilitation of further specialised assistance

21. SV WiRAM - Anja Gomm - March 200221 Employment promotion tools matching labour market supply and demand Qualification of job seekers etc. Initiatives of unemployed

22. SV WiRAM - Anja Gomm - March 200222 Assistance and links www.wiram.de www.wiram.de for background on the sector project and the product description LRED www.wiram.de/toolkit www.wiram.de/toolkit for the test version of the LRED toolkit Anja.gomm@gtz.de Anja.gomm@gtz.de for any further questions, inputs or feedback

23. Contact Josef Grimm: grimm@pixie.co.za23 Your input and / or attendance is needed!! „Eigenmassnahme“ Rural employment promotion Aimed at: advancing the development of employment-promoting approaches in rural areas Working with: institutions from the public and private sectors and civil society in Southern Africa Working on:  Analysis of effectiveness of current approaches  Development of new elements and best practices  Discussion at regional conference October 2002 with publication of findings